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Consumer confidence about personal online data security 2019

Overall, over 90 percent of global online users had at least one significant concern about data privacy. A November to December 2019 survey revealed that 47 percent of respondents were worried about their personal information would be exposed in a data breach and compromised by cyber criminals. An additional 40 percent of worldwide respondents stated discomfort about sensitive personal information being sold to third parties and used in decision-making processes without their consent. Only eight percent of respondents stated that they did not have any concerns about data privacy.

Internet user concerns regarding personal digital data security as of December 2019

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Release date

March 2020



Survey time period

November 5 to December 2, 2019

Number of respondents

10,063 respondents

Age group

18 years and older

Special properties

respondents were asked to select up to 2 concerns

Method of interview

Online survey

Supplementary notes

Australia (n=1,006), France (n=1,001), Germany (n=1,003), India (n=1,017), Italy (n=1,012), Japan (n=1,002), Netherlands (n=1,007), New Zealand (n=1,009), UK (n=1,005), and US (n=1,001)

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