Wildberries - statistics & facts

Wildberries is the leading Russian marketplace for clothing, shoes, electronics, children’s goods, household goods, books, beauty products, and other products. The unlisted company was founded in 2004 by Tatyana Bakalchuk. Headquartered in Moscow, Wildberries now operates in seven countries, including Belarus, Armenia, Kazakhstan, Uzbekistan, and Kyrgyzstan. In 2021, Wildberries began its expansion to the United States and several European Union (EU) countries like France, Spain, and Italy. As of July 2022, it was the fourth most visited marketplace in Europe. Given the global scope and reach of the business, Tatyana Bakalchuk is the richest woman in Russia.

Business model of Wildberries

Wildberries works directly with manufacturers and official distributors that assort their products in the online store. The marketplace earns a commission from each transaction performed on its platform. As of July 2022, Wildberries counted around 200 thousand active sellers, and in 2021, processed the largest number of orders among e-commerce websites in Russia, at 772 thousand. In March 2023, Wildberries caught media attention in Russia after employees of pickup points allegedly went on a strike and filed lawsuits against the company. The marketplace started to charge pickup points for customer returns of defective items; however, the policy has been adjusted following the lawsuits.

A retail giant in times of COVID-19 and today

The coronavirus (COVID-19) pandemic forced many consumers to go into lockdown. Many flocked to buy products online, pushing e-commerce sales to new heights. In 2021, Wildberries was one of the fastest growing online stores in Russia, reporting to have increased its sales value on the internet by 95 percent relative to the previous year. Consequently, Wildberries ranked first by revenue among marketplaces in Russia in 2021 and 2022, followed by Ozon and Lamoda.

Wildberries in the changing e-commerce market in Russia

The mass exodus of multinational companies from Russia following the war in Ukraine created an opening for Wildberries to expand its market share, particularly in areas such as clothing, cosmetics, and food products. At the same time, the increasingly stringent sanctions imposed by Western countries have taken a toll on consumer confidence in Russia, with the consumer confidence index (CCI) plummeting to 95.7 in May 2022, the lowest since February 2015. Thus, in 2022, the net profit of Wildberries dropped by 3.9 billion Russian rubles from the previous year.
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Published by Statista Research Department, Feb 22, 2024

Key insights

Monthly visits of Wildberries worldwide
342.9m
Online sales value of Wildberries in Russia
1.61tr RUB
Number of pickup points operated by Wildberries in Russia
21k
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Reach & Traffic

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Ranking of product categories on Wildberries in 1st half 2022, by sales revenue (in billion Russian rubles)

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Leading product categories on Wildberries H1 2022, by sales revenue

Leading internet companies in Russia as of February 2024, by value (in million U.S. dollars)

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Annual net profit of Wildberries in Russia from 2011 to 2022 (in million Russian rubles)

Key Figures of E-Commerce

Annual net profit of Wildberries 2011-2022

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