The fact that the ongoing rise of e-commerce in the United States is hurting brick-and-mortar stores is undisputed. Whether we’re in the middle of the “retail apocalypse” is still up for debate though. While online retail sales
rose to more than $450 billion in the United States last year, they still account for little more than 10 percent of total retail sales, depending on which categories you want to include in that total.
As the following chart, based on Nielsen data
, illustrates, some retail categories have been hit much harder by the rise of online shopping than others. While things have indeed been looking bleak for brick-and-mortar book, apparel and electronics stores, other store categories, particularly those serving everyday needs, have actually seen a net rise in store count over the past ten years.