When it comes to push notifications on smartphones
, they can be useful for keeping up with the latest news and events, but there is usually a thin line between useful and annoying.
As the chart below shows, most smartphone users have activated the standard alerts like missed call or text messages
on their devices. Also, notifications from social networks
prove to be popular with 65%, as well as weather-alerts, which 60% of users have enabled on their smartphones.
Retail and sports notifications prove to be least popular with 37% percent each.