Brands Shouldn't Overuse Hashtags

by
,

For a long time, it has been the conventional wisdom that hashtags tend to improve the reach and interaction rate of social media posts. However, a recent report by Socialbakers suggests that brands shouldn't overdo it. Like with so many other things in live, it's the dosage that makes the poison. According to Socialbakers, the average number of interactions generated by brands' Facebook posts drops when more than two hashtags are included.



Infographic: Brands Shouldn't Overuse Hashtags  | Statista
 Report
Related Infographics
  • Influence marketing
    Social Media Product Endorsements Make Celebs Richer

    This chart illustrates the average earnings per influencer post, by number of account followers and social media network (in thousand U.S. dollars)

  • Apple
    GreenTech: The Top Companies

    This chart illustrates the percentage of renewable energy in the power supply of leading tech companies

  • News Industry
    Fake News Stories Are a Problem - But Who's to Blame?

    This chart shows what Americans think about the fake news problem.

  • Demography
    Where People Trust The News Most And Least

    This chart shows the % agreeing "you can trust news most of the time" in selected countries.

  • Premier League
    Who's top of the Facebook league?

    This chart shows Premier League teams ranked by Facebook page likes in December 2016.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).