If you’re currently noticing an unusual number of men wearing mustaches, don’t worry! Despite the fact that every questionable fashion trend comes back eventually (mom jeans
, I’m talking to you!), the current wave of mustaches is actually for the greater good.
Movember is a charitable campaign initiated by the Australian Movember Foundation
. Since 2004, it encourages men around the world to grow mustaches in November in order to raise awareness and donations for institutions that support men's health. Since 2004, the Movember movement raised close to a billion Australian dollars, an achievement easily outweighing the downsides of having to witness a month-long renaissance of the mustache.
Initiated in Australia, Movember turned into a global phenomenon in the early 2010s, peaking in 2012 with more than 1.1 million registered participants raising 142 million AUD. In recent years however, it seems like the movement has lost momentum with donations, participants and global interest deteriorating significantly.