Wireless Data Is Increasingly Important to Carriers
While consumers are happy to use free services such as Skype, Facetime and iMessage on the go, carriers see their lucrative voice and messaging services disrupted and are forced to adjust their pricing models. AT&T and Verizon, America’s largest wireless carriers, have already abandoned unlimited data plans claiming their networks could no longer handle the demand of users on unlimited data plans.
The above chart shows Verizon’s wireless data revenue as a percentage of total wireless service revenue. In Q2 2012, wireless data accounted for 44 percent of Verizon’s wireless service revenue, up from 21 percent five years ago. We expect this number to grow even further in the near future, as wireless data is gradually replacing pricey voice and text message services.
This chart shows Verizon’s wireless data revenue as a percentage of total wireless service revenue.