Mobile Commerce Is Gaining Relevance

by
,

As tablet and smartphone adoption continues to grow, mobile commerce is becoming increasingly relevant to online retailers.

The percentage of e-commerce sales via mobile devices grew from 2 percent in the second quarter of 2010 to 11 percent in the fourth quarter of 2012. This increase was mainly caused by the rise of tablets in general and Apple's iPad in particular. While smartphones are often used to research prices while shopping in brick-and-mortar stores ("showrooming"), people have long been hesitant to make purchases on the relatively small screen. Tablets have erased that problem, offering enough screen real-estate to comfortably go through the entire purchasing process. The conversion rate on tablets is three time as high as it is on smartphones.

The rise of smartphones with 4.7-inch+ screens, often called "phablets", will likely further increase the mobile share of total e-commerce sales, as they combine the ubiquity of a phone with the screen-size, hence the comfort of a tablet.

Online retailers can no longer afford to ignore their mobile audiences and should recognize the growing importance of an attractive mobile presence.



Infographic: Mobile Commerce Is Gaining Relevance | Statista
 Report
Related Infographics
  • IKEA
    Swedish Retail Giant vs. US Online Challenger

    This chart compares IKEA and Wayfair in terms of their online presence.

  • E-commerce in the United States
    Where Americans Buy Toys Online

    This chart shows leading online retailers in the U.S. in the segment toys & baby products.

  • Holiday Season E-Commerce
    Thanksgiving Weekend E-Commerce Roundup

    This chart shows Thanksgiving weekend e-commerce sales in the United States.

  • E-commerce in the United States
    Fare Deal? Taxi Drivers' Earnings Compared To Uber

    This chart shows the estimated hourly earnings of Uber drivers & taxi/chauffeur drivers in major U.S. cities.

  • E-commerce in the United States
    Cyber Monday Just Keeps On Getting Bigger

    This chart shows desktop spending on Cyber Monday in the U.S. from 2005 to 2015.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).