Mobile Commerce Is Gaining Relevance
As tablet and smartphone adoption continues to grow, mobile commerce is becoming increasingly relevant to online retailers.
The percentage of e-commerce sales via mobile devices grew from 2 percent in the second quarter of 2010 to 11 percent in the fourth quarter of 2012. This increase was mainly caused by the rise of tablets in general and Apple's iPad in particular. While smartphones are often used to research prices while shopping in brick-and-mortar stores ("showrooming"), people have long been hesitant to make purchases on the relatively small screen. Tablets have erased that problem, offering enough screen real-estate to comfortably go through the entire purchasing process. The conversion rate on tablets is three time as high as it is on smartphones.
The rise of smartphones with 4.7-inch+ screens, often called "phablets", will likely further increase the mobile share of total e-commerce sales, as they combine the ubiquity of a phone with the screen-size, hence the comfort of a tablet.
Online retailers can no longer afford to ignore their mobile audiences and should recognize the growing importance of an attractive mobile presence.
- Share of U.S. mobile e-commerce spending 2010-2016Share of U.S. mobile e-commerce spending 2010-2016
- Annual mobile e-commerce spending in Europe from 2010 to 2014Annual mobile e-commerce spending in Europe from 2010 to 2014
- Quarterly U.S. mobile e-commerce spending 2010-2016Quarterly U.S. mobile e-commerce spending 2010-2016
- Total and e-commerce U.S. retail trade sales 2000-2015Total and e-commerce U.S. retail trade sales 2000-2015
- U.S. online shops and mail-order house sales 2003-2015U.S. online shops and mail-order house sales 2003-2015
- Total and e-commerce U.S. merchant wholesale trade sales including MSBOs 2002-2015Total and e-commerce U.S. merchant wholesale trade sales including MSBOs 2002-2015
- Total revenue and online revenue of the mail order sector in Germany 2006-2017Total revenue and online revenue of the mail order sector in Germany 2006-2017
- Share of e-commerce in retail revenue in Germany 2009-2016Share of e-commerce in retail revenue in Germany 2009-2016
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Robin Hüdepohl