Furniture & Appliances retail e-commerce revenue in selected countries 2022

Expected Furniture & Appliances e-commerce revenue in selected countries worldwide

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Supplementary notes

Data provided by Statista Market Insights are estimates.


The eCommerce Furniture market is a sector of online retailing that focuses on selling furniture and home decor products through digital channels. The purpose of eCommerce Furniture is to provide consumers with a convenient and accessible way to purchase a wide range of furniture products, including sofas, beds, chairs, tables, and home decor items.

The relevance of the eCommerce Furniture market lies in its ability to offer consumers a vast selection of furniture products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Furniture market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the COVID-19 pandemic, which has led to more time spent at home and an increased focus on home decor and improvement projects.

Examples of successful eCommerce Furniture businesses include Wayfair, which offers a wide range of furniture and home decor products, and Article, which specializes in mid-century modern and Scandinavian-inspired furniture. Additionally, online marketplaces like Amazon and Walmart have expanded their furniture offerings, providing consumers with more options for ordering furniture online.


The eCommerce market for Furniture consists of seven different markets:

  • The Bedroom Furniture market includes the digital sales of furniture objects primarily made of wood and used in bedrooms, including beds and mattresses of different shapes and sizes, wardrobes and closets, nightstands, and dressers.
  • The Floor Covering market contains online retailing that specializes in selling various types of flooring products through digital channels. This includes carpet, area rugs, hardwood flooring, tile flooring, and other flooring products that consumers would use to cover their floors in residential or commercial spaces.
  • The Kitchen Furniture market comprises digital sales of various types of furniture designed for use in kitchens, including cabinets, countertops, islands, tables, chairs, and other kitchen-related furnishings.
  • The Lamps & Lighting market includes the digital sales of various types of lighting products for indoor and outdoor use, including lamps, chandeliers, pendant lights, sconces, ceiling fans, and other lighting fixtures.
  • The Living-Room & Dining-Room Furniture market contains digital sales of various types of furniture for the living room and dining room, including sofas, loveseats, sectionals, coffee tables, accent chairs, dining tables, and chairs.
  • The Other Furniture market comprises furniture products that are not specifically categorized under other furniture markets. This can include furniture products such as outdoor furniture, office furniture, bar stools, and accent furniture.
  • The Plastic & Other Furniture market includes furniture made of materials other than wood. The Other Furniture section covers plastic and bamboo chairs and tables for the garden, small plastic furniture for children, plastic storage units, home decor items, and other outdoor furniture.

Additional Information:

Furniture comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definions can be found on each respective market page.

Key players in the market are companies like Amazon, JD, Homedepot, IKEA, and Wayfair.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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