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Average ad spend per podcast listener in the UK 2017-2024

As of 2020, the average ad spend per podcast listener in the UK was 2.31 British pounds. With the number of podcast listeners growing, advertisers are increasing investment. By 2024, the average ad spend per listener is forecast to be 4.14 British pounds.

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Average ad spend per podcast listener in the United Kingdom (UK) from 2017 to 2024

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Sources

Special properties

Figures are estimates

Supplementary notes

* Forecast

Projections adjusted for estimated impact of COVID-19

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Statistics on "Podcasts in the United Kingdom (UK)"

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