Podcast advertising interest in the U.S. 2015-2016

Interest of advertisers in podcasts in the United States in 2015 and 2016

by Statista Research Department, last edited Sep 16, 2016
Podcast advertising interest in the U.S. 2015-2016 This statistic presents data on the interest of advertisers in podcasts in the United States in 2015 and 2016. According to the source, as of July 2016, 21 percent of advertisers were advertising in podcasts, up from 15 percent who said the same in September 2015.
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Interest of advertisers in podcasts in the United States in 2015 and 2016

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Sep 2015Jul 2016
Do you currently advertise in podcasts? (% yes)15%21%
How likely are you to actually advertise in podcasts in the coming six months? (% definitely will advertise)10%21%
How likely are you to consider advertising in podcasts in the next six months? (% definitely would consider)18%28%
Have you and your colleagues discussed podcast advertising for potential media investment? (% yes)41%58%
Sep 2015Jul 2016
Do you currently advertise in podcasts? (% yes)15%21%
How likely are you to actually advertise in podcasts in the coming six months? (% definitely will advertise)10%21%
How likely are you to consider advertising in podcasts in the next six months? (% definitely would consider)18%28%
Have you and your colleagues discussed podcast advertising for potential media investment? (% yes)41%58%
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by Statista Research Department, last edited Sep 16, 2016
This statistic presents data on the interest of advertisers in podcasts in the United States in 2015 and 2016. According to the source, as of July 2016, 21 percent of advertisers were advertising in podcasts, up from 15 percent who said the same in September 2015.
Show more
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