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Podcast advertising interest in the U.S. 2015-2016
Podcast advertising interest in the U.S. 2015-2016
Interest of advertisers in podcasts in the United States in 2015 and 2016
by Statista Research Department,
last edited
Sep 16, 2016
This statistic presents data on the interest of advertisers in podcasts in the United States in 2015 and 2016. According to the source, as of July 2016, 21 percent of advertisers were advertising in podcasts, up from 15 percent who said the same in September 2015.
Interest of advertisers in podcasts in the United States in 2015 and 2016
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| Sep 2015 | Jul 2016 | |
|---|---|---|
| Do you currently advertise in podcasts? (% yes) | 15% | 21% |
| How likely are you to actually advertise in podcasts in the coming six months? (% definitely will advertise) | 10% | 21% |
| How likely are you to consider advertising in podcasts in the next six months? (% definitely would consider) | 18% | 28% |
| Have you and your colleagues discussed podcast advertising for potential media investment? (% yes) | 41% | 58% |
| Sep 2015 | Jul 2016 | |
|---|---|---|
| Do you currently advertise in podcasts? (% yes) | 15% | 21% |
| How likely are you to actually advertise in podcasts in the coming six months? (% definitely will advertise) | 10% | 21% |
| How likely are you to consider advertising in podcasts in the next six months? (% definitely would consider) | 18% | 28% |
| Have you and your colleagues discussed podcast advertising for potential media investment? (% yes) | 41% | 58% |
© Statista 2019
About this statistic
Sources: Advertiser Perceptions; MarketingCharts; Westwood One
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Description
Source
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by Statista Research Department,
last edited
Sep 16, 2016
This statistic presents data on the interest of advertisers in podcasts in the United States in 2015 and 2016. According to the source, as of July 2016, 21 percent of advertisers were advertising in podcasts, up from 15 percent who said the same in September 2015.
- Sources
- Advertiser Perceptions; MarketingCharts; Westwood One
- Show further sources information
- Show publisher information
- Release date
- September 2016
- Region
- United States
- Survey time period
- September 2015 and July 2016
- Number of respondents
- 2015 n = 310; 2016 n = 284
- Special properties
- based on a July 2016 study of 284 marketers and agencies, compared with a September 2015 study of 310 marketers and agencies
Free access to basic statistics
Source
- Sources
- Advertiser Perceptions; MarketingCharts; Westwood One
- Show further sources information
- Show publisher information
- Release date
- September 2016
More information
- Region
- United States
- Survey time period
- September 2015 and July 2016
- Number of respondents
- 2015 n = 310; 2016 n = 284
- Special properties
- based on a July 2016 study of 284 marketers and agencies, compared with a September 2015 study of 310 marketers and agencies
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Statistics on "Podcasting in the U.S."
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- Frequency of using podcasts as source of news among adults in the United States as of November 2018Frequency of podcast news consumption in the U.S. 2018
- Demographics
The most important statistics
- Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2019, by age groupShare of people who listen to podcasts monthly in the U.S. 2017-2019, by age group
- Distribution of monthly podcast consumers in the United States as of February 2019, by genderMonthly podcast consumers in the U.S. 2019, by gender
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- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by incomeAmericans who watched or listened to podcasts on their computer 2018, by income
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The most important statistics
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- Podcast ad spending in the U.S. 2010-2020
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Statistics on "Podcasting in the U.S."
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)
- Number of podcasts subscribed to by consumers in the United States as of February 2019
- Percentage of consumers who are aware of podcasting in the United States from 2006 to 2019
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2019
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019
- Share of U.S. population that have listened to an audio podcast in the last week from 2013 to 2019
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart
- Leading reasons for listening to podcasts in the United States as of February 2019
- Leading locations for listening to podcasts in the United States as of February 2019
- Factors that would lead to increased podcast consumption in the United States in 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018
- Frequency of using podcasts as source of news among adults in the United States as of November 2018
- Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2019, by age group
- Distribution of monthly podcast consumers in the United States as of February 2019, by gender
- Distribution of monthly podcast consumers in the United States as of February 2019, by ethnicity
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by income
- Preferred devices for playing podcasts among adults in the United States as of February 2019
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018
- Share of downloads of podcasts made via Spotify's app in the United States between June 2018 and January 2019, by state
- Distribution of time spent listening to audio content among podcast listeners in the United States in 2018, by source
- Leading podcast publishers in the United States in July 2019, by unique monthly audience (in millions)
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