This statistic presents data on the interest of advertisers in podcasts in the United States in 2015 and 2016. According to the source, as of July 2016, 21 percent of advertisers were advertising in podcasts, up from 15 percent who said the same in September 2015.
Interest of advertisers in podcasts in the United States in 2015 and 2016
Sep 2015
Jul 2016
Do you currently advertise in podcasts? (% yes)
15%
21%
How likely are you to actually advertise in podcasts in the coming six months? (% definitely will advertise)
10%
21%
How likely are you to consider advertising in podcasts in the next six months? (% definitely would consider)
18%
28%
Have you and your colleagues discussed podcast advertising for potential media investment? (% yes)
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MarketingCharts. (September 16, 2016). Interest of advertisers in podcasts in the United States in 2015 and 2016 [Graph]. In Statista. Retrieved June 06, 2020, from https://www.statista.com/statistics/610187/advertisers-interest-podcasts/
MarketingCharts. "Interest of advertisers in podcasts in the United States in 2015 and 2016." Chart. September 16, 2016. Statista. Accessed June 06, 2020. https://www.statista.com/statistics/610187/advertisers-interest-podcasts/
MarketingCharts. (2016). Interest of advertisers in podcasts in the United States in 2015 and 2016. Statista. Statista Inc.. Accessed: June 06, 2020. https://www.statista.com/statistics/610187/advertisers-interest-podcasts/
MarketingCharts. "Interest of Advertisers in Podcasts in The United States in 2015 and 2016." Statista, Statista Inc., 16 Sep 2016, https://www.statista.com/statistics/610187/advertisers-interest-podcasts/
MarketingCharts, Interest of advertisers in podcasts in the United States in 2015 and 2016 Statista, https://www.statista.com/statistics/610187/advertisers-interest-podcasts/ (last visited June 06, 2020)
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