Total Wine brand profile in the United States 2022
How high is the brand awareness of Total Wine in the United States?
When it comes to beverage online shop users, brand awareness of Total Wine is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Total Wine in the United States?
In total, 30% of U.S. beverage online shop users say they like Total Wine. However, in actuality, among the 59% of U.S. respondents who know Total Wine, 51% of people like the brand.
What is the usage share of Total Wine in the United States?
All in all, 27% of beverage online shop users in the United States use Total Wine. That means, of the 59% who know the brand, 46% use them.
How loyal are the customers of Total Wine?
Around 22% of beverage online shop users in the United States say they are likely to use Total Wine again. Set in relation to the 27% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Total Wine in the United States?
In July 2022, about 19% of U.S. beverage online shop users had heard about Total Wine in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Total Wine in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beverage online shop users, brand awareness of Total Wine is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Total Wine in the United States?
In total, 30% of U.S. beverage online shop users say they like Total Wine. However, in actuality, among the 59% of U.S. respondents who know Total Wine, 51% of people like the brand.
What is the usage share of Total Wine in the United States?
All in all, 27% of beverage online shop users in the United States use Total Wine. That means, of the 59% who know the brand, 46% use them.
How loyal are the customers of Total Wine?
Around 22% of beverage online shop users in the United States say they are likely to use Total Wine again. Set in relation to the 27% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Total Wine in the United States?
In July 2022, about 19% of U.S. beverage online shop users had heard about Total Wine in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Total Wine in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
