dfs brand profile in the UK 2022
When it comes to furniture online shop users, brand awareness of dfs is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is dfs in the UK?
In total, 28% of UK furniture online shop users say they like dfs. However, in actuality, among the 90% of UK respondents who know dfs, 31% of people like the brand.
What is the usage share of dfs in the UK?
All in all, 15% of furniture online shop users in the UK use dfs. That means, of the 90% who know the brand, 17% use them.
How loyal are the customers of dfs?
Around 9% of furniture online shop users in the UK say they are likely to use dfs again. Set in relation to the 15% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around dfs in the UK?
In July 2022, about 22% of UK furniture online shop users had heard about dfs in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around dfs in the UK.
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