How high is the brand awareness of dfs in the UK? When it comes to furniture online shop users, brand awareness of dfs is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is dfs in the UK? In total, 28% of UK furniture online shop users say they like dfs. However, in actuality, among the 90% of UK respondents who know dfs, 31% of people like the brand.
What is the usage share of dfs in the UK? All in all, 15% of furniture online shop users in the UK use dfs. That means, of the 90% who know the brand, 17% use them.
How loyal are the customers of dfs? Around 9% of furniture online shop users in the UK say they are likely to use dfs again. Set in relation to the 15% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around dfs in the UK? In July 2022, about 22% of UK furniture online shop users had heard about dfs in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around dfs in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
dfs brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Furniture online shops, which of the following brands do you like?
Brand usage: When it comes to Furniture online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Furniture online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (July 22, 2022). dfs brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/forecasts/1252298/dfs-furniture-online-shops-brand-profile-in-the-uk
Statista. "dfs brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed October 09, 2024. https://www.statista.com/forecasts/1252298/dfs-furniture-online-shops-brand-profile-in-the-uk
Statista. (2022). dfs brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/forecasts/1252298/dfs-furniture-online-shops-brand-profile-in-the-uk
Statista. "Dfs Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Furniture Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252298/dfs-furniture-online-shops-brand-profile-in-the-uk
Statista, dfs brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252298/dfs-furniture-online-shops-brand-profile-in-the-uk (last visited October 09, 2024)
dfs brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252298/dfs-furniture-online-shops-brand-profile-in-the-uk