John Lewis & Partners brand profile in the UK 2022
How high is the brand awareness of John Lewis & Partners in the UK?
When it comes to furniture online shop users, brand awareness of John Lewis & Partners is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is John Lewis & Partners in the UK?
In total, 30% of UK furniture online shop users say they like John Lewis & Partners. However, in actuality, among the 90% of UK respondents who know John Lewis & Partners, 33% of people like the brand.
What is the usage share of John Lewis & Partners in the UK?
All in all, 16% of furniture online shop users in the UK use John Lewis & Partners. That means, of the 90% who know the brand, 18% use them.
How loyal are the customers of John Lewis & Partners?
Around 12% of furniture online shop users in the UK say they are likely to use John Lewis & Partners again. Set in relation to the 16% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around John Lewis & Partners in the UK?
In July 2022, about 15% of UK furniture online shop users had heard about John Lewis & Partners in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around John Lewis & Partners in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to furniture online shop users, brand awareness of John Lewis & Partners is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is John Lewis & Partners in the UK?
In total, 30% of UK furniture online shop users say they like John Lewis & Partners. However, in actuality, among the 90% of UK respondents who know John Lewis & Partners, 33% of people like the brand.
What is the usage share of John Lewis & Partners in the UK?
All in all, 16% of furniture online shop users in the UK use John Lewis & Partners. That means, of the 90% who know the brand, 18% use them.
How loyal are the customers of John Lewis & Partners?
Around 12% of furniture online shop users in the UK say they are likely to use John Lewis & Partners again. Set in relation to the 16% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around John Lewis & Partners in the UK?
In July 2022, about 15% of UK furniture online shop users had heard about John Lewis & Partners in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around John Lewis & Partners in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
