Poland: print advertising ad spending 2020-2029

The ad spending in the 'Print Advertising' segment of the advertising market in Poland was forecast to continuously decrease between 2024 and 2029 by in total 21.9 million U.S. dollars (-27.24 percent). After the ninth consecutive decreasing year, the indicator is estimated to reach 58.52 million U.S. dollars and therefore a new minimum in 2029.

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Ad spending of the print advertising market in Poland from 2020 to 2029 (in million U.S. dollars)

Characteristic	Ad spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Print Advertising is a form of advertising that uses physically printed media to reach a mass audience. Ads are published in hard copy, for example in newspapers and commercial magazines.

Structure:

Print Advertising comprises advertising revenues from consumer-focused magazines only. Trade-focused magazines are not included in this section.
The Newspaper Advertising section comprises advertising revenues from newspapers only. Daily and weekly newspapers, as well as free daily newspapers, are included. The content in this market refers to non-digital revenues only.

Additional information:
Print Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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