Poland: radio advertising spending 2017-2025

In 2020, the spending on traditional radio advertising in Poland decreased significantly to 114 million U.S. dollars. This was a decrease by around 30 million compared with 2019. According to the Statista Consumer Outlook, spending on this form of advertisement will increase increase again and reach 122 million U.S. dollars by 2023.

Traditional radio advertising expenditure in Poland from 2017 to 2025 (in million U.S. dollars)

Characteristic	Ad spending in million U.S. dollars
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Release date

August 2021

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Region

Poland

Supplementary notes

Data provided by Statista Market Outlook are estimates
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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