Conrad brand profile in Germany 2022
When it comes to consumer electronics online shop users, brand awareness of Conrad is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Conrad in Germany?
In total, 21% of German consumer electronics online shop users say they like Conrad. However, in actuality, among the 76% of German respondents who know Conrad, 28% of people like the brand.
What is the usage share of Conrad in Germany?
All in all, 9% of consumer electronics online shop users in Germany use Conrad. That means, of the 76% who know the brand, 12% use them.
How loyal are the customers of Conrad?
Around 6% of consumer electronics online shop users in Germany say they are likely to use Conrad again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Conrad in Germany?
In July 2022, about 9% of German consumer electronics online shop users had heard about Conrad in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Conrad in Germany.
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