EURONICS brand profile in Germany 2022
When it comes to consumer electronics online shop users, brand awareness of EURONICS is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is EURONICS in Germany?
In total, 20% of German consumer electronics online shop users say they like EURONICS. However, in actuality, among the 75% of German respondents who know EURONICS, 27% of people like the brand.
What is the usage share of EURONICS in Germany?
All in all, 8% of consumer electronics online shop users in Germany use EURONICS. That means, of the 75% who know the brand, 11% use them.
How loyal are the customers of EURONICS?
Around 5% of consumer electronics online shop users in Germany say they are likely to use EURONICS again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around EURONICS in Germany?
In July 2022, about 17% of German consumer electronics online shop users had heard about EURONICS in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around EURONICS in Germany.
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