Online vs. offline product research by category in Denmark 2022

Published by
Alexander Kunst,
Mar 15, 2023
When asked about "Online vs. offline product research by category", most Danish respondents pick "Consumer electronics (e.g. TV, smartphones)" as an answer. 64 percent did so in our online survey in 2022.
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Online vs. offline product research by category in Denmark in 2022

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Number of respondents

1,045 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "For which of these products do you mostly look for information online rather than offline?"

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Statistics on " E-commerce in the Nordics "

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Overview

6

Segments

5

Leading stores

8

Consumption

7

Device usage

5

Shopping apps

4

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