Colombia: online retail revenue by segment 2017-2027

Since 2018, electronic products have consistently been the top revenue generator in the e-commerce market in Colombia. Estimates suggest the segment will generate approximately four billion U.S. dollars in 2023. According to the Statista Digital Market Insights, e-commerce revenues across all categories are forecast to continue increasing in the upcoming years.

Revenue of the e-commerce retail market in Colombia from 2017 to 2027, by segment (in billion U.S. dollars)

Characteristic	Electronics	Fashion	Toys, Hobby & DIY	Beauty, Health, Personal & Household Care	Furniture	Food	Media	Beverages
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

A detailed methodology can be found in the Statista Market Insights.

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