Qobuz brand profile in Germany 2022
When it comes to digital music users, brand awareness of Qobuz is at 13% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Qobuz in Germany?
In total, 2% of German digital music users say they like Qobuz. However, in actuality, among the 13% of German respondents who know Qobuz, 15% of people like the brand.
What is the usage share of Qobuz in Germany?
All in all, 2% of digital music users in Germany use Qobuz. That means, of the 13% who know the brand, 15% use them.
How loyal are the users of Qobuz?
Around 1% of digital music users in Germany say they are likely to use Qobuz again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Qobuz in Germany?
In July 2022, about 1% of German digital music users had heard about Qobuz in the media, on social media, or in advertising over the past three months. Of the 13% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Qobuz in Germany.
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