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Spotify's monthly active users 2015-2020

In the second quarter of 2020, music streaming service Spotify reported 299 million active users worldwide. This marked an increase of over 60 million in just one year.

What is Spotify?

Spotify is a music streaming service that offers digital audio content. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. At the end of 2019, the company announced 124 million paying subscribers.

Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011. Spotify’s U.S. launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Part of Spotify’s appeal can be attributed to the user- and brand-curated playlists, which can be shared publicly or between friends. Fans may choose what to listen to based on their current mood or preference, and the ability to share such content provides an element of social connectivity ordinarily reserved for networking sites.

Number of Spotify monthly active users (MAUs) worldwide from 1st quarter 2015 to 2nd quarter 2020

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Source

Release date

July 2020

Region

Worldwide

Survey time period

Q1 2015 to Q2 2020

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