Spotify's monthly active users 2015-2019

In the fourth quarter of 2019, music streaming service Spotify reported 271 million active users worldwide. This marked an increase of over 60 million in just one year.

What is Spotify?

Spotify is a music streaming service that offers digital audio content. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. At the end of 2019, the company announced 124 million paying subscribers.

Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011. Spotify’s U.S. launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Part of Spotify’s appeal can be attributed to the user- and brand-curated playlists, which can be shared publicly or between friends. Fans may choose what to listen to based on their current mood or preference, and the ability to share such content provides an element of social connectivity ordinarily reserved for networking sites.

Number of Spotify monthly active users (MAUs) worldwide from 1st quarter 2015 to 4th quarter 2019

Monthly active users in millions
Q4 2019271
Q3 2019248
Q2 2019232
Q1 2019217
Q4 2018207
Q3 2018 191
Q2 2018 180
Q1 2018 157
Q4 2017 160
Q3 2017 149
Q2 2017 138
Q1 2017 132
Q4 2016 123
Q3 2016 113
Q2 2016 104
Q1 2016 96
Q4 2015 91
Q3 2015 82
Q2 2015 77
Q1 2015 68
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Source

Release date

February 2020

Region

Worldwide

Survey time period

Q1 2015 to Q4 2019

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