Deezer brand profile in Germany 2022
When it comes to digital music users, brand awareness of Deezer is at 78% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Deezer in Germany?
In total, 20% of German digital music users say they like Deezer. However, in actuality, among the 78% of German respondents who know Deezer, 26% of people like the brand.
What is the usage share of Deezer in Germany?
All in all, 12% of digital music users in Germany use Deezer. That means, of the 78% who know the brand, 15% use them.
How loyal are the users of Deezer?
Around 7% of digital music users in Germany say they are likely to use Deezer again. Set in relation to the 12% usage share of the brand, this means that 58% of their users show loyalty to the brand.
What's the buzz around Deezer in Germany?
In July 2022, about 23% of German digital music users had heard about Deezer in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Deezer in Germany.
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