Napster brand profile in Germany 2022
When it comes to digital music users, brand awareness of Napster is at 51% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Napster in Germany?
In total, 6% of German digital music users say they like Napster. However, in actuality, among the 51% of German respondents who know Napster, 12% of people like the brand.
What is the usage share of Napster in Germany?
All in all, 4% of digital music users in Germany use Napster. That means, of the 51% who know the brand, 8% use them.
How loyal are the users of Napster?
Around 2% of digital music users in Germany say they are likely to use Napster again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Napster in Germany?
In July 2022, about 4% of German digital music users had heard about Napster in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Napster in Germany.
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