iTunes brand profile in Germany 2022
When it comes to digital music users, brand awareness of iTunes is at 78% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iTunes in Germany?
In total, 18% of German digital music users say they like iTunes. However, in actuality, among the 78% of German respondents who know iTunes, 23% of people like the brand.
What is the usage share of iTunes in Germany?
All in all, 12% of digital music users in Germany use iTunes. That means, of the 78% who know the brand, 15% use them.
How loyal are the users of iTunes?
Around 8% of digital music users in Germany say they are likely to use iTunes again. Set in relation to the 12% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around iTunes in Germany?
In July 2022, about 13% of German digital music users had heard about iTunes in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around iTunes in Germany.
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