Target brand profile in the United States 2023
When it comes to grocery store customers, brand awareness of Target is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Target in the United States?
In total, 38% of U.S. grocery store customers say they like Target.
What is the usage share of Target in the United States?
All in all, 34% of grocery store customers in the United States use Target.
How loyal are the customers of Target?
Around 29% of grocery store customers in the United States say they are likely to use Target again. Set in relation to the 34% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Target in the United States?
In September 2023, about 33% of U.S. grocery store customers had heard about Target in the media, on social media, or in advertising over the past three months.
Have a look at our analyses of Target's brand KPIs by generation, as well as the most important life aspects of Target customers compared to non-customers of the brand.