Iceland Foods brand profile in the UK 2022
When it comes to grocery store customers, brand awareness of Iceland Foods is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Iceland Foods in the UK?
In total, 33% of UK grocery store customers say they like Iceland Foods. However, in actuality, among the 94% of UK respondents who know Iceland Foods, 35% of people like the brand.
What is the usage share of Iceland Foods in the UK?
All in all, 36% of grocery store customers in the UK use Iceland Foods. That means, of the 94% who know the brand, 38% use them.
How loyal are the customers of Iceland Foods?
Around 29% of grocery store customers in the UK say they are likely to use Iceland Foods again. Set in relation to the 36% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Iceland Foods in the UK?
In August 2022, about 18% of UK grocery store customers had heard about Iceland Foods in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Iceland Foods in the UK.
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