Farmfoods brand profile in the UK 2022
When it comes to grocery store customers, brand awareness of Farmfoods is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Farmfoods in the UK?
In total, 19% of UK grocery store customers say they like Farmfoods. However, in actuality, among the 80% of UK respondents who know Farmfoods, 24% of people like the brand.
What is the usage share of Farmfoods in the UK?
All in all, 19% of grocery store customers in the UK use Farmfoods. That means, of the 80% who know the brand, 24% use them.
How loyal are the customers of Farmfoods?
Around 15% of grocery store customers in the UK say they are likely to use Farmfoods again. Set in relation to the 19% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Farmfoods in the UK?
In August 2022, about 9% of UK grocery store customers had heard about Farmfoods in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Farmfoods in the UK.
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