Tinder brand profile in the United States 2022
When it comes to dating service users, brand awareness of Tinder is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tinder in the United States?
In total, 37% of U.S. dating service users say they like Tinder. However, in actuality, among the 84% of U.S. respondents who know Tinder, 44% of people like the brand.
What is the usage share of Tinder in the United States?
All in all, 37% of dating service users in the United States use Tinder. That means, of the 84% who know the brand, 44% use them.
How loyal are the users of Tinder?
Around 28% of dating service users in the United States say they are likely to use Tinder again. Set in relation to the 37% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Tinder in the United States?
In August 2022, about 28% of U.S. dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Tinder in the United States.
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