Hinge brand profile in the United States 2022
When it comes to dating service users, brand awareness of Hinge is at 50% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hinge in the United States?
In total, 14% of U.S. dating service users say they like Hinge. However, in actuality, among the 50% of U.S. respondents who know Hinge, 28% of people like the brand.
What is the usage share of Hinge in the United States?
All in all, 11% of dating service users in the United States use Hinge. That means, of the 50% who know the brand, 22% use them.
How loyal are the users of Hinge?
Around 6% of dating service users in the United States say they are likely to use Hinge again. Set in relation to the 11% usage share of the brand, this means that 55% of their users show loyalty to the brand.
What's the buzz around Hinge in the United States?
In August 2022, about 10% of U.S. dating service users had heard about Hinge in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Hinge in the United States.
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