Ashley Madison brand profile in the United States 2022
When it comes to dating service users, brand awareness of Ashley Madison is at 44% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ashley Madison in the United States?
In total, 10% of U.S. dating service users say they like Ashley Madison. However, in actuality, among the 44% of U.S. respondents who know Ashley Madison, 23% of people like the brand.
What is the usage share of Ashley Madison in the United States?
All in all, 9% of dating service users in the United States use Ashley Madison. That means, of the 44% who know the brand, 20% use them.
How loyal are the users of Ashley Madison?
Around 6% of dating service users in the United States say they are likely to use Ashley Madison again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Ashley Madison in the United States?
In August 2022, about 11% of U.S. dating service users had heard about Ashley Madison in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Ashley Madison in the United States.
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