In Portugal, in 2021, the biggest age group exposed to radio advertising consisted of individuals between 35 and 44 years of age, at a share of 28 percent. The second and third most relevant age groups were between 45 and 54, and between 25 and 34 years of age, with shares of 24 and 20 percent, respectively.
Radio advertising audience distribution in Portugal in 2021, by age
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Overview
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Traditional media
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- Premium Statistic Share of TV advertising during intermissions in Portugal 2021-2022, by network
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Digital media
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- Premium Statistic Digital advertising spending in Portugal 2017-2028, by format
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Advertising and enterprises
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- Premium Statistic Advertising investment in Portugal 2023, by sector and medium
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Advertising companies
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- Premium Statistic Number of advertising companies in Portugal 2017-2022
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- Premium Statistic Leading media agencies in Portugal 2023
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Leading players
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- Premium Statistic Biggest advertisers in Portugal 2023, by investment value
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Media conglomerates
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- Premium Statistic Distribution of Cofina's revenue in Portugal 2021-2022, by source
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- Premium Statistic Distribution of RTP's revenue in Portugal 2021-2022, by source
- Premium Statistic Distribution of Cofina's revenue in Portugal 2021-2022, by source
- Premium Statistic Income and earnings of RTP in Portugal 2021-2023, by source
- Premium Statistic Impresa's revenue in Portugal 2021-2023, by medium
- Premium Statistic Distribution of Media Capital's revenue in Portugal 2021-2023, by medium
- Premium Statistic Advertising revenue of Cofina in Portugal 2021-2022, by medium
Consumer perception
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- Premium Statistic Consumers' attitudes towards advertising in Portugal 2023
- Premium Statistic Feelings and actions regarding online ads in Portugal Q3 2023, by type
- Premium Statistic Most attractive advertisements in Portugal 2023
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- Premium Statistic Features of memorable advertisements in Portugal 2023
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Statista. (October 1, 2021). Radio advertising audience distribution in Portugal in 2021, by age [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/forecasts/1388297/portugal-radio-advertising-audience-by-age
Statista. "Radio advertising audience distribution in Portugal in 2021, by age." Chart. October 1, 2021. Statista. Accessed September 13, 2024. https://www.statista.com/forecasts/1388297/portugal-radio-advertising-audience-by-age
Statista. (2021). Radio advertising audience distribution in Portugal in 2021, by age. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/forecasts/1388297/portugal-radio-advertising-audience-by-age
Statista. "Radio Advertising Audience Distribution in Portugal in 2021, by Age." Statista, Statista Inc., 1 Oct 2021, https://www.statista.com/forecasts/1388297/portugal-radio-advertising-audience-by-age
Statista, Radio advertising audience distribution in Portugal in 2021, by age Statista, https://www.statista.com/forecasts/1388297/portugal-radio-advertising-audience-by-age (last visited September 13, 2024)
Radio advertising audience distribution in Portugal in 2021, by age [Graph], Statista, October 1, 2021. [Online]. Available: https://www.statista.com/forecasts/1388297/portugal-radio-advertising-audience-by-age