Out-of-home advertising spending in Portugal 2017-2027, by segment

Published by Beatriz Luz, Jun 21, 2023
Spending on out-of-home advertising totaled approximately 103 million euros in 2017, with traditional OOH advertising much surpassing digital OOH advertising.
In 2020, a severe decrease in out-of-home advertising spending could be observed, reaching only 68.5 million euros.
However, from 2021 onwards, estimates point to intense increases in out-of-home advertising, with digital advertising almost equaling traditional OOH advertising. According to the Statista Digital Market Insights, in 2027, 81 million euros will be spend on traditional, and 46 million euros will be invested in digital OOH advertising.

Out-of-home advertising spending in Portugal from 2017 to 2027, by segment (in million euros)

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Statistics on " Advertising in Portugal "

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Other statistics that may interest you Advertising in Portugal

Overview

7

Traditional media

5

Digital media

5

Advertising and enterprises

4

Advertising companies

6

Leading players

7

Media conglomerates

8

Consumer perception

6

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Topics

Advertising in PortugalAdvertising in EuropeDigital advertising in EuropeTelevision advertising in the U.S.Advertising in Spain
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