In 2021, Media Capital, of the three Portuguese media conglomerates present on the stock market, recorded the highest share of advertising revenue in relation to the total revenue, namely 71 percent. Impresa followed, with 64 percent of its total revenue being sourced from advertising. Finally, Cofina presented a much lower share, just 35 percent.
Media conglomerates' revenue distribution in Portugal in 2021, by source
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OberCom. (October 1, 2022). Media conglomerates' revenue distribution in Portugal in 2021, by source [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/
OberCom. "Media conglomerates' revenue distribution in Portugal in 2021, by source." Chart. October 1, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/
OberCom. (2022). Media conglomerates' revenue distribution in Portugal in 2021, by source. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/
OberCom. "Media Conglomerates' Revenue Distribution in Portugal in 2021, by Source." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/
OberCom, Media conglomerates' revenue distribution in Portugal in 2021, by source Statista, https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/ (last visited October 31, 2024)
Media conglomerates' revenue distribution in Portugal in 2021, by source [Graph], OberCom, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/