Most identifiable brands in advertisements in Portugal 2021-2022
In 2022, Pingo Doce was the most identifiable brand in advertisement in Portugal pointed out by 59 percent of respondents. This was mostly due to the music present in the ads, stated respondents.
Lidl followed, being identifiable because of its ads' creative ideas by 54 percent of people.
Vodafone was identified in ads by 38 percent of respondents, while NOS by 31 percent, mostly due to the number of times its ads were heard,
Finally, MEO was recognized in ads by 26 percent of people also because of the number of times its ads were heard.
Lidl followed, being identifiable because of its ads' creative ideas by 54 percent of people.
Vodafone was identified in ads by 38 percent of respondents, while NOS by 31 percent, mostly due to the number of times its ads were heard,
Finally, MEO was recognized in ads by 26 percent of people also because of the number of times its ads were heard.
