In 2023, more than 15 percent of respondents selected creative ideas as an important element helping to remember a brand’s advertisement. The music was pointed out, as well, by almost 15 percent of respondents as a decisive factor in making an advertisement memorable, followed by slogans with 13 percent of people selecting it as a feature of a memorable advertisement.
Features making an advertisement memorable in Portugal in 2023
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Multidados. (March 23, 2023). Features making an advertisement memorable in Portugal in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1331025/portugal-features-of-memorable-ads/
Multidados. "Features making an advertisement memorable in Portugal in 2023." Chart. March 23, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1331025/portugal-features-of-memorable-ads/
Multidados. (2023). Features making an advertisement memorable in Portugal in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1331025/portugal-features-of-memorable-ads/
Multidados. "Features Making An Advertisement Memorable in Portugal in 2023." Statista, Statista Inc., 23 Mar 2023, https://www.statista.com/statistics/1331025/portugal-features-of-memorable-ads/
Multidados, Features making an advertisement memorable in Portugal in 2023 Statista, https://www.statista.com/statistics/1331025/portugal-features-of-memorable-ads/ (last visited October 31, 2024)
Features making an advertisement memorable in Portugal in 2023 [Graph], Multidados, March 23, 2023. [Online]. Available: https://www.statista.com/statistics/1331025/portugal-features-of-memorable-ads/