Australia: meat substitute consumers by generation 2023

In a survey conducted from April 2022 to March 2023 among Australian consumers about their food consumption habits, 16 percent of Millennials reported consuming meat substitutes on a regular basis. In comparison, just under 10 percent of baby boomers surveyed indicated that they were consumers of meat alternatives.

Share of Australians regularly consuming meat substitutes in Australia as of June 2023, by generation

Characteristic	Share of respondents
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Number of respondents

9,886 respondents

Age group

18-64 years

Special properties

survey of residential online population

Supplementary notes

Survey question: Which of these groceries do you consume regularly? Please select all that apply:
- meat substitute products (e.g., vegan sausages, plant-based burger patties)

Generational breakdown:
- Gen Z (1995-2012)
- Millennials/Gen Y (1980-1994)
- Gen X (1965-1979)
- Baby Boomers (1946-1964)

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