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Revenue of the incontinence market worldwide by country 2019

This statistic depicts the revenue of the incontinence market in 2019, by country. In that year, the incontinence market revenue in the U.S. amounted to approximately 2,399.09 million U.S. dollars. For information on over 200 markets in 150 countries, please visit Consumer Market Outlook.

Revenue of the incontinence market worldwide by country in 2019

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Supplementary notes

The incontinence market segment covers tissue products for incontinence management. It includes both retail and pharmacy sales (B2C) as well as well sales to institutional clients (B2B, e.g. hospitals and nursery homes). While the B2C-market is valued at retail prices (incl. VAT), the B2B market is valued at wholesale prices (excl. VAT). The global market leader in incontinence products is Sweden’s SCA with its Tena brand but an ageing world population has led to market entries of numerous competitors into this lucrative market.

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