Revenue of the toilet paper market worldwide by country 2018

This statistic depicts the revenue of the toilet paper market in 2018, by country. In that year, the toilet paper market revenue in China amounted to approximately 14,142.03 million U.S. dollars. For information on over 200 markets in 150 countries, please visit Consumer Market Outlook.

Revenue of the toilet paper market worldwide by country in 2018

Revenue in million U.S. dollars
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Supplementary notes

Toilet paper represents the top-selling tissue segment. Due to a trend towards multi-layered tissue papers, an increase in consumption in terms of volume is evident in many countries. The depicted market value reflects both the consumer market (B2C) as well as the professional Away-from-Home (AfH tissue) markets which caters to commercial customers like private companies and hospitals. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the B2C and B2B market. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.

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