Toilet paper revenue worldwide by country 2020

China was the world leader in toilet paper, in terms of revenue, in 2020 at 16.4 billion U.S. dollars. The United States was second in the same year at 13.4 billion dollars.

Revenue of the toilet paper market worldwide in 2020, by country (in million U.S. dollars)

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Supplementary notes

Toilet Paper represents the top-selling tissue segment. Due to a trend towards multi-layered tissue papers, an increase in consumption in terms of volume is evident in many countries. The market includes retail sales and whole sales. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the retail and whole market. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.

All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.

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