In a 2019 ranking of household products based on measured media spending in the United States, P&G's Tide took the lead, having invested 197 million U.S dollars in ads that year. Downy ranked second with ad spend of 160 million dollars in the same period.
Advertising spending of selected household product brands in the United States in 2019 (in million U.S. dollars)
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Advertising Age. (July 13, 2020). Advertising spending of selected household product brands in the United States in 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 17, 2021, from https://www.statista.com/statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age. "Advertising spending of selected household product brands in the United States in 2019 (in million U.S. dollars)." Chart. July 13, 2020. Statista. Accessed January 17, 2021. https://www.statista.com/statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age. (2020). Advertising spending of selected household product brands in the United States in 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 17, 2021. https://www.statista.com/statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age. "Advertising Spending of Selected Household Product Brands in The United States in 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age, Advertising spending of selected household product brands in the United States in 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/ (last visited January 17, 2021)