Ad spend of household product brands in the U.S. 2021

Downy and Tide, P&G's household products brands, recorded each ad spend of around 220 million U.S. dollars in the United States as of 2021. The brands ranked as leading advertisers, concerning measured media only, in the segment. Charmin, Bounty, and Gain, also P&G products, came next, each with ad spending of over 110 million U.S.dollars.

Advertising spending of selected household product brands in the United States in 2021 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

July 2022

More information

Region

United States

Survey time period

2021

Special properties

top 10-selling brands, measured media only

Supplementary notes

Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.

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