Downy and Tide, P&G's household products brands, recorded each ad spend of around 220 million U.S. dollars in the United States as of 2021. The brands ranked as leading advertisers, concerning measured media only, in the segment. Charmin, Bounty, and Gain, also P&G products, came next, each with ad spending of over 110 million U.S.dollars.
Advertising spending of selected household product brands in the United States in 2021 (in million U.S. dollars)
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Statistics on Cleaning products industry in the U.S.
Market overview
6
- Premium Statistic Worldwide home & laundry care market revenue 2012-2025
- Premium Statistic Worldwide home & laundry care market revenue growth 2013-2025
- Premium Statistic Revenue of the home & laundry care market worldwide 2013-2026, by country
- Premium Statistic Revenue of the household cleaners market worldwide by country 2021
- Premium Statistic Revenue of the laundry care market worldwide by country 2020
- Premium Statistic Revenue of the dishwashing detergents market worldwide by country 2020
Segments
5
- Premium Statistic Top home care and general merchandise product categories in the U.S. 2020, by sales
- Premium Statistic U.S. laundry detergent dollar sales in 2022, by product category
- Premium Statistic Sales of dish detergent in the United States in 2020, by product type
- Premium Statistic Sales of home care products in the United States in 2020, by type
- Premium Statistic Sales of sponges and scouring pads in the United States in 2020, by product type
Leading companies
8
- Premium Statistic Sales of the leading household/personal care companies worldwide 2021
- Basic Statistic Largest private U.S. household and personal product companies in 2021, by revenue
- Premium Statistic Procter & Gamble's net sales share worldwide 2022, by region
- Premium Statistic Procter & Gamble's net sales worldwide 2014-2022, by business segment
- Premium Statistic Unilever: revenue 2011-2021, by region
- Basic Statistic Revenue of the Unilever Group worldwide 2010-2021, by product segment
- Premium Statistic Global sales share of Henkel from 2012-2021, by region
- Premium Statistic Sales of Henkel worldwide 2006-2021, by business unit
Consumption
7
- Premium Statistic Household penetration rates of the leading home care brands in the United States 2020
- Premium Statistic Most chosen home care brands in the United States in 2020, by consumer reach points
- Basic Statistic U.S. household expenditure on housekeeping supplies 2007-2021
- Premium Statistic U.S. household expenditure on laundry and cleaning supplies 2007-2021
- Basic Statistic U.S. household expenditure on soaps and detergents 2007-2021
- Basic Statistic U.S. household expenditure on other laundry cleaning products 2007-2021
- Premium Statistic Leading types of sustainable products bought in the U.S. 2021
COVID-19
5
- Premium Statistic Cleaning product sales growth from the coronavirus in the U.S. in March 2020
- Premium Statistic Sales growth of natural vs. non-natural cleaning products in the UK, U.S. and Italy
- Basic Statistic U.S. sales growth of disinfection products as of February 2020
- Premium Statistic Leading products that consumers are struggling to find in stores in the U.S. in 2020
- Basic Statistic Cleaning products used more since the outbreak of the pandemic in the U.S. 2021
Further related statistics
17
- Rolls / packages of store brand paper towels used in the U.S. 2020
- Household cleaning products: share of sales value in the UK 2014/15, by category
- Household cleaning products sales share in the Netherlands 2014/15, by category
- Sales value of household cleaning products in France 2014/15, by category
- Household products: Quarterly sales value in the United Kingdom (UK) 2014/15
- Household cleaning products sales share in Spain 2014/15, by category
- Household cleaning products sales share in Europe 2014/15, by category
- Household cleaning products: Sales value in the Netherlands 2014/15, by category
- Sales value of household cleaning products in Europe 2014/15, by category
- Household cleaning products: Quarterly sales value in France 2014/15
- U.S. cleaning products, cosmetics, and toiletries ad spend 2020-2021
- Most popular home care brands in Hungary 2021
- Argentina: cleaning & hygiene products production volume 2015-2021
- Important all-purpose cleaner attributes worldwide 2015, by region
- Chile: cleaning product brands with highest ad spend 2020
- Domestic consumption of surfactant in Taiwan 2009-2019
- Canada's household cleaning product sales volume by type 2018
Further Content: You might find this interesting as well
Statistics
- Rolls / packages of store brand paper towels used in the U.S. 2020
- Household cleaning products: share of sales value in the UK 2014/15, by category
- Household cleaning products sales share in the Netherlands 2014/15, by category
- Sales value of household cleaning products in France 2014/15, by category
- Household products: Quarterly sales value in the United Kingdom (UK) 2014/15
- Household cleaning products sales share in Spain 2014/15, by category
- Household cleaning products sales share in Europe 2014/15, by category
- Household cleaning products: Sales value in the Netherlands 2014/15, by category
- Sales value of household cleaning products in Europe 2014/15, by category
- Household cleaning products: Quarterly sales value in France 2014/15
- U.S. cleaning products, cosmetics, and toiletries ad spend 2020-2021
- Most popular home care brands in Hungary 2021
- Argentina: cleaning & hygiene products production volume 2015-2021
- Important all-purpose cleaner attributes worldwide 2015, by region
- Chile: cleaning product brands with highest ad spend 2020
- Domestic consumption of surfactant in Taiwan 2009-2019
- Canada's household cleaning product sales volume by type 2018
Advertising Age. (July 27, 2022). Advertising spending of selected household product brands in the United States in 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 06, 2023, from https://www.statista.com/statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age. "Advertising spending of selected household product brands in the United States in 2021 (in million U.S. dollars)." Chart. July 27, 2022. Statista. Accessed February 06, 2023. https://www.statista.com/statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age. (2022). Advertising spending of selected household product brands in the United States in 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 06, 2023. https://www.statista.com/statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age. "Advertising Spending of Selected Household Product Brands in The United States in 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age, Advertising spending of selected household product brands in the United States in 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/ (last visited February 06, 2023)
Advertising spending of selected household product brands in the United States in 2021 (in million U.S. dollars) [Graph], Advertising Age, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/