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Ad spend of selected household product brands in the U.S. 2017
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Ad spend of selected household product brands in the U.S. 2017
Advertising spending of selected household product brands in the United States in 2017 (in million U.S. dollars)
by A. Guttmann,
last edited
Jul 30, 2019
The statistic show data on advertising spending of selected household product brands in the United States in 2017. The paper towel brand 'Bounty,' which belongs to Procter & Gamble Co., spent 94 million U.S. dollars on measured media advertising in the U.S. in 2017.
Advertising spending of selected household product brands in the United States in 2017 (in million U.S. dollars)
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by A. Guttmann,
last edited
Jul 30, 2019
The statistic show data on advertising spending of selected household product brands in the United States in 2017. The paper towel brand 'Bounty,' which belongs to Procter & Gamble Co., spent 94 million U.S. dollars on measured media advertising in the U.S. in 2017.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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