• Ad spend of household product brands in the U.S. 2019

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In a 2019 ranking of household products based on measured media spending in the United States, P&G's Tide took the lead, having invested 197 million U.S dollars in ads that year. Downy ranked second with ad spend of 160 million dollars in the same period.

Advertising spending of selected household product brands in the United States in 2019 (in million U.S. dollars)

	Spending in million U.S. dollars
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Release date

July 2020

More information

Region

United States

Survey time period

2019

Special properties

measured media only

Supplementary notes

Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.