Charmin: ad spend in the U.S. 2011-2018

In 2018, Procter & Gamble's invested 96 million U.S dollars in advertising of the Charmin brand in the United States. A year earlier P&G spent 111 million U.S. dollars on promoting the same brand in the country.

Procter & Gamble's advertising spending on Charmin in the United States from 2011 to 2018

Spending in million U.S. dollars
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Sources

Release date

June 2019

Region

United States

Survey time period

2011 to 2018

Special properties

measured media only

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for 2011 to 2013 come from an earlier AdAge article.

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