Amazon.de is leading the Toys & Baby e-commerce market in Germany, with e-commerce net sales of US$928 million in 2021 generated in Germany, followed by otto.de with US$243 million. Third place is taken by mytoys.de with a revenue of US$161 million. Babymarkt.de is the fourth biggest Toys & Baby online store in Germany with net sales of US$135 million in 2021.
The e-commerce market category “Toys & Baby” includes the sales of toys and products for infants (e.g., clothing, care products, baby food, bottles, nursing products, playpens, strollers, and car seats). Examples of online stores in this eCommerce category are toysrus.com, mothercare.com, and childrensplace.com. Market volume, market growths and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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ecommerceDB.com. (October 14, 2022). Top online stores in the Toys & Baby segment in Germany in 2021, by e-commerce net sales (in million U.S. dollar) [Graph]. In Statista. Retrieved June 03, 2023, from https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com. "Top online stores in the Toys & Baby segment in Germany in 2021, by e-commerce net sales (in million U.S. dollar)." Chart. October 14, 2022. Statista. Accessed June 03, 2023. https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com. (2022). Top online stores in the Toys & Baby segment in Germany in 2021, by e-commerce net sales (in million U.S. dollar). Statista. Statista Inc.. Accessed: June 03, 2023. https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com. "Top Online Stores in The Toys & Baby Segment in Germany in 2021, by E-commerce Net Sales (in Million U.S. Dollar)." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com, Top online stores in the Toys & Baby segment in Germany in 2021, by e-commerce net sales (in million U.S. dollar) Statista, https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb (last visited June 03, 2023)
Top online stores in the Toys & Baby segment in Germany in 2021, by e-commerce net sales (in million U.S. dollar) [Graph], ecommerceDB.com, October 14, 2022. [Online]. Available: https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb