Amazon.de is leading the Toys & Baby e-commerce market in Germany, with e-commerce net sales of US$ 792 million in 2020 generated in Germany, followed by Mytoys.de with US$ 376 million. Third place is taken by Babymarkt.de with a revenue of US$ 118 million. Baby-walz.de is the fourth biggest Toys & Baby online store in Germany with net sales of US$ 76 million in 2020.
The e-commerce market category “Toys & Baby” includes the sales of toys and products for infants (e.g., clothing, care products, baby food, bottles, nursing products, playpens, strollers, and car seats). Examples of online stores in this eCommerce category are toysrus.com, mothercare.com, and childrensplace.com. Market volume, market growths and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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ecommerceDB.com. (September 21, 2021). Top online stores in the Toys & Baby segment in Germany in 2020, by e-commerce net sales (in million U.S. dollar) [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com. "Top online stores in the Toys & Baby segment in Germany in 2020, by e-commerce net sales (in million U.S. dollar)." Chart. September 21, 2021. Statista. Accessed May 22, 2022. https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com. (2021). Top online stores in the Toys & Baby segment in Germany in 2020, by e-commerce net sales (in million U.S. dollar). Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com. "Top Online Stores in The Toys & Baby Segment in Germany in 2020, by E-commerce Net Sales (in Million U.S. Dollar)." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com, Top online stores in the Toys & Baby segment in Germany in 2020, by e-commerce net sales (in million U.S. dollar) Statista, https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb (last visited May 22, 2022)
