Number of users in selected countries in the Package Holiday market in 2023

Comparing the nine selected regions regarding the number of users in the 'Package Holidays' segment of the travel & tourism market, China is leading the ranking (120.24 million users) and is followed by Germany with 30.51 million users. At the other end of the spectrum is Switzerland with 1.16 million users, indicating a difference of 119.08 million users to China.

Find other insights concerning similiar markets and segments, such as a ranking of subsegments in the Netherlands regarding share in the segment Cruises and a ranking by country regarding number of users in the hotels segment of the travel & tourism market.

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Number of users in selected countries in the Package Holiday market in 2023 (in millions)

Characteristic	Number of users in millions
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Package Holidays market comprises of travel deals booked via online and offline travel agencies (e.g. Opodo, Expedia), directly from a tour operator (e.g. TUI) in a travel agency or by telephone. Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent the number of travelers. The scope includes domestic and outbound travel.

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