Important design characteristics for online shops for U.S. consumers 2018

Published by
Alexander Kunst,
Jan 6, 2020
This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 60 percent of the respondents stated that the website usability is important for them in an online shop.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.

Which of the following design characteristics are important to you in an online shop?

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Number of respondents

992 respondents

Age group

18 years and older

Supplementary notes

multiple answers were possible

Citation formats
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Overview

8

Product reviews

8

Business reviews

4

Review platforms

8

Further related statistics

16

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Topics

Online reviewsDigital advertising in the U.S.Digital advertising formats in the U.S.Influencer marketing worldwideSocial sharing
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