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Important design characteristics for online shops for U.S. consumers 2018
Important design characteristics for online shops for U.S. consumers 2018
Which of the following design characteristics are important to you in an online shop?
by Alexander Kunst,
last edited
Sep 3, 2019
This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 60 percent of the respondents stated that the website usability is important for them in an online shop.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.
Which of the following design characteristics are important to you in an online shop?
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by Alexander Kunst,
last edited
Sep 3, 2019
This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 60 percent of the respondents stated that the website usability is important for them in an online shop.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.
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- Region
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- Survey time period
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- Number of respondents
- 992 respondents
- Age group
- 18 years and older
- Supplementary notes
- multiple answers were possible
More information
- Region
- Sign Up for Account
- Survey time period
- Sign Up for Account
- Number of respondents
- 992 respondents
- Age group
- 18 years and older
- Supplementary notes
- multiple answers were possible
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Statistics on "E-commerce in the Netherlands"
- Market overview: a) overall market size
The most important statistics
- Total revenue of e-commerce sales in the Netherlands from 2005 to 2018 (in billion euros)Market size of e-commerce in the Netherlands 2005-2018
- Number of online orders in the Netherlands from 2009 to 2018 (in million units)Number of online orders in the Netherlands 2009-2018
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017 and 2018E-commerce use of consumers in the European Union in 2017-2018, by country
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018Distribution of online shopping expenditure in the Netherlands 2015-2018
- Market share of e-commerce sales in the Netherlands in 2017, by branchMarket share of e-commerce sales in the Netherlands 2017, by branch
- Year-on-year percentage change of turnover of retail internet sales in the Netherlands from 2014 to 2018, by categoryRetail internet sales change in the Netherlands 2014-2018, by category
- E-commerce share of retail sales in the Netherlands in 2018 with a forecast for 2023, by product category*E-commerce penetration in the Netherlands 2018-2023, by product category
- Market overview: b) number of web shops
The most important statistics
- Number of web shops and mail order companies in the Netherlands from 2007 to 2019Number of web shops in the Netherlands from 2007-2019
- Number of web shops and mail order companies in the Netherlands from 2014 to 2019, by branchNumber of web shops in the Netherlands 2014-2019, by branch
- Number of web shops and mail order companies in the Netherlands in 2019*, by branch and regionNumber of web shops in the Netherlands from 2019, by branch and region
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2018Companies with a website to order, book or reserve in the Netherlands 2012-2018
- Share of companies using e-commerce for sales in the Netherlands in 2016, by sales valueShare of companies using e-commerce for sales in the Netherlands 2016, by sales value
- Share of companies using e-commerce in the Netherlands in 2016, by company sizeShare of companies using e-commerce in the Netherlands 2016, by company size
- Online shopper demographics
The most important statistics
- Share of individuals who shop online in the Netherlands from 2012 to 2018Share of individuals who shop online in the Netherlands 2012-2018
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by ageShare of individuals who shop online in the Netherlands 2012-2018, by age
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by genderShare of individuals who shop online in the Netherlands 2012-2018, by gender
- Distribution of online shopping frequency in the Netherlands from 2015 to 2018Online shopping frequency in the Netherlands 2015-2018
- Distribution of online shopping frequency in the Netherlands in 2018, by genderOnline shopping frequency in the Netherlands 2018, by gender
- Online shopping frequency in the last 3 months by individuals in the Netherlands in 2018, by age group*Online shopping frequency in the last 3 months in the Netherlands 2018, by age group
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchaseShare of individuals who shop online in the Netherlands 2012-2018, by latest order
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by education levelShare of individuals who shop online in the Netherlands 2012-2018, by education level
- Leading e-tailers
The most important statistics
- Leading purchase channels for online shopping in the Netherlands as of 2018Leading purchase channels for online shopping in the Netherlands 2018
- Leading online retailers based on revenue in the Netherlands from 2015 to 2018 (in million euros)Ranking of online retailers based on revenue in the Netherlands 2015-2018
- E-commerce smartphone apps with the highest reach in the Netherlands as of 2018*Most popular online shopping apps in the Netherlands 2018
- Market share of the leading e-commerce platforms in selected countries worldwide as of January 2019Dominant e-commerce platforms in selected digital markets 2019
- Distribution of total desktop traffic among the 100 leading online retailers in the Netherlands as of 2018Distribution of online desktop traffic leading online retailers in Netherlands 2018
- Revenue from net consumer sales of online retail company Bol.com from 2012 to 2018 (in million euros)Revenue of online retailer Bol.com 2012-2018
- Selected product groups: a) fashion
The most important statistics
- Share of consumers who purchased fashion, accessories, shoes or jewelry online in the Netherlands in 2017Frequency online purchases fashion, accessories, shoes, jewelry in Netherlands 2017
- Market share of online fashion in the Netherlands as of December 2018Online fashion market share in the Netherlands 2018
- Which goods or services have you ordered online in the previous 12 months?*Share of individuals shopping online in the Netherlands 2012-2018, by order type
- Type of online purchases by individuals in the Netherlands in 2018, by ageType of online purchases by individuals in the Netherlands 2018, by age
- Desktop bounce rate of the websites of selected online fashion retailers in the Netherlands as of 2018*Desktop bounce rate of leading online fashion retailers in the Netherlands 2018
- Leading online fashion retailers based on revenue in the Netherlands as of 2017 (in million euros)*Leading online fashion retailers based on revenue in the Netherlands 2017
- Total desktop traffic on the websites of selected online fashion retailers in the Netherlands as of 2018 (in 1,000s)*Desktop traffic of leading online fashion retailers in the Netherlands 2018
- Which types of products have you returned in the past year?Ranking of product types returned in the Netherlands 2018
- Selected product groups: b) electronics
The most important statistics
- Market share of consumer electronics in the Netherlands as of December 2018Online consumer electronics market share in the Netherlands 2018
- Leading purchase channels for buying consumer electronics online in the Netherlands as of 2018E-commerce purchase channels of consumer electronics in the Netherlands 2018
- Distribution of total desktop traffic in the Netherlands to the website of online retailer Coolblue in 2018Desktop traffic sources of online retailer Coolblue in the Netherlands 2018
- Total annual revenue of Coolblue from 2013 to 2018 (in million euros)Annual revenue of Coolblue 2013-2018
- Total annual revenue of Coolblue from 2015 to 2018, by country (in million euros)Annual revenue of Coolblue 2015-2018, by country
- Selected product groups: c) online grocery shopping
The most important statistics
- Share of individuals who purchased food or groceries online in the Netherlands from 2007 to 2016Share of individuals buying groceries online in the Netherlands 2007-2016
- Share of consumers who purchased food or groceries online in selected countries in Europe from 2006 to 2018E-commerce purchase rate of food or groceries in Europe 2006-2018, by country
- Supermarkets with the highest market share for online grocery shopping in the Netherlands from 2015 to 2018Leading online supermarkets in the Netherlands, by market share 2015-2018
- Leading purchase channels for online grocery shopping in the Netherlands as of 2018Online grocery shopping purchase channels in the Netherlands 2018
- Share of supermarket revenue that is generated through online grocery shopping from October 2015 to November 2018Share of supermarket revenue generated online in the Netherlands 2015-2018
- What are the reasons for not shopping groceries online?Leading reasons to not purchase groceries online in Netherlands 2017, by age group
- Do you plan on ordering food products online if your supermarkets offers it?*Likelihood of ordering food products online in the Netherlands 2016-2018
- Selected product groups: d) food delivery (Takeaway, Deliveroo)
The most important statistics
- Consumer price index (CPI) of fast food and take away services monthly in the Netherlands from September 2017 to September 2019*Fast food & take away service consumer price index (CPI) in the Netherlands 2017-2019
- Annual revenue of Takeaway.com in 2018, by type (in 1,000 euros)Annual revenue of Takeaway.com 2018, by type
- Number of active consumers of Takeaway.com from 2014 to 2018, by country (in 1,000s)Active consumers of Takeaway.com 2014-2018, by country
- Number of restaurants connected to Thuisbezorgd.nl in the Netherlands from 2014 to 2018*Restaurants connected to Thuisbezorgd.nl in the Netherlands 2014-2018
- Revenue of Deliveroo in the Netherlands in 2016 and 2017 (in million euros)Revenue of Deliveroo in the Netherlands 2016-2017
- Distribution of total desktop traffic in the Netherlands to the website of New York Pizza in 2018Desktop traffic sources of New York Pizza in the Netherlands 2018
- Distribution of total desktop traffic in the Netherlands to the website of Domino's Pizza in 2018Desktop traffic sources of Domino's Pizza in the Netherlands 2018
- Cross-border e-commerce (i.e. Amazon, AliExpress)
The most important statistics
- Total value of cross-border e-commerce purchases from the Netherlands in Europe from 1st quarter of 2014 to 3rd quarter of 2018 (in million euros)European Union cross-border e-commerce sales to the Netherlands 2014-2018
- Leading cross-border online retailers based on revenue in the Netherlands in 2017 (in million euros)Ranking of cross-border online retailers based on revenue in the Netherlands 2017
- Did you order or purchase goods online from the Netherlands or from other countries?*Share of individuals shopping online in the Netherlands 2018, by shop origin
- Leading countries for foreign online purchases originating from the Netherlands in 2017Leading countries for international online shopping in the Netherlands 2017
- What are the reasons that you never ordered products at Asian webshops?Leading reasons for consumers in the Netherlands to not buy at an Asian webshop 2017
- Please specify the country from which you bought your most recent online cross-border purchase?Leading countries for cross-border e-commerce purchases from the Netherlands 2018
- Percentage of domestic and cross-border purchases among online shoppers in the Netherlands from 2014 to 2018*Distribution of domestic and cross-border e-commerce in the Netherlands 2014-2018
- When doing a reasonably big purchase on the Internet, does it matter for you in which country the company from which you are buying is located?**Cross-border e-commerce opinion in the Netherlands 2016-2018
- Online and mobile payment methods
The most important statistics
- How much was the total amount you spent on online purchases in the last 3 months?*Share of individuals who shop online in the Netherlands 2012-2018, by expenditure
- Market share of online payment methods in the Netherlands from 2014 to 2018Market share of online payment methods in the Netherlands 2014-2018
- Total number of online payments with iDEAL in the Netherlands from 2006 to 2018Number of payments with iDEAL in the Netherlands 2006-2018
- Which of the following methods do you prefer to use when you pay for a product you have bought online?Leading payment methods for online shopping in the Netherlands 2016-2018
- Leading payment methods offered by online e-commerce retailers in the Netherlands in 2017Leading payment methods offered by online stores in the Netherlands 2017
- Share of mobile transactions in total e-commerce purchases in Belgium and the Netherlands as of 2nd quarter of 2018Mobile transaction share in online shopping in Belgium and the Netherlands 2018
- What are mobile payments used to pay for today or will be in the future?*Forecast of mobile payment use in the Netherlands 2023, by product category
- Delivery preferences
The most important statistics
- How do you prefer to have your product delivered when you buy online?Ranking of delivery factors the Netherlands 2018
- When ordering online, what is the maximum delivery time it should take for you to receive the product?*Preferred maximum delivery time in the Netherlands 2018
- How much are you willing to pay for collection and delivery of an online order?*Willingness to pay more for supermarket order delivery in the Netherlands 2016-2018
- Expected delivery time for online shopping orders in the Netherlands as of 2018Expected delivery time for online shopping orders in the Netherlands 2018
- When you order a product online, how do you prefer to have it delivered?Preferred delivery type when ordering online in the Netherlands 2018
- Why do you abandon an online shopping cart?Biggest reasons for online shopping cart abandonment in the Netherlands 2018
- Online sharing platforms: Peerby, Etsy and Airbnb
The most important statistics
- User penetration of selected online marketplaces and online sharing platforms in the Netherlands in 2018, by platformRanking of online sharing platforms based on user penetration in the Netherlands 2018
- Share of individuals who use online sharing platform Peerby.nl in the Netherlands from 2014 to 2018Usage of Peerby.nl in the Netherlands 2014-2018
- Distribution of users of online sharing platform Peerby.nl in the Netherlands in 2018, by age groupOnline sharing platform Peerby.nl users in the Netherlands 2018, by age group
- Share of individuals who know or use online marketplace Etsy in the Netherlands from 2016 to 2018, by usage typeUsage Etsy in the Netherlands 2016-2018, by usage type
- Distribution of users of online marketplace Etsy.nl in the Netherlands in 2018, by age groupOnline market place Etsy.nl users in the Netherlands 2018, by age
- Share of individuals who use Airbnb.nl in the Netherlands from 2014 to 2018Usage of Airbnb.nl in the Netherlands 2014-2018
- Distribution of users of online platform Airbnb.nl in the Netherlands in 2018, by age groupAirbnb.nl users in the Netherlands 2018, by age group
- Holiday shopping (Black Friday, Saint Nicholas, Christmas)
The most important statistics
- Are you familiar with Black Friday?*Consumer familiarity with Black Friday in the Netherlands 2018
- Share of respondents who indicate they are willing to wait until Black Friday to buy certain products in the Netherlands in 2018, by product category and genderMost popular products on Black Friday in the Netherlands 2018, by category and gender
- How much discount do you expect on Black Friday?*Expected discount on Black Friday by consumers in the Netherlands 2018
- Reasons to buy Sinterklaas (Saint Nicholas) and Christmas gifts online in the Netherlands in 2018Reasons to buy holiday season gifts online in the Netherlands 2018
- Leading online purchasing channels for holiday shopping in the Netherlands in 2018Leading online purchasing channels for holiday shopping in the Netherlands 2018
- Online shopping revenue of online retailers during the Christmas season in the Netherlands from 2013 to 2017 (in euros)Online christmas shopping revenue in the Netherlands 2013-2017
- Cross border online retail revenue during the Christmas season in the Netherlands in 2015 and 2016 (in million euros)Cross border online retail revenue Christmas in the Netherlands 2015-2016
- How much are you willing to pay for on-time delivery of your holiday purchases?Willingness to pay for on-time delivery of holiday purchases in the Netherlands 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Good presentation of electronic devices in an online shop for U.S. consumers 2018
- Average of rate of returns in Germany reported by online shops 2014
- Important features of web shops for online shoppers in Finland 2018
- Important features of web shops for online shoppers in Denmark 2018
- Important features of web shops for online shoppers in Norway 2018
- Good presentation of groceries in an online shop for U.S. consumers 2018
- Statements about the layout of online shops for U.S. consumers 2018
- Good presentation of clothing in an online shop for U.S. consumers 2018
- Characteristics for trustworthiness of online shops for U.S. consumers 2018
- Information channels for new online shops for U.S. consumers 2018
- Good presentation of medication in an online shop for U.S. consumers 2018
- Number of employees of Italian company Privalia S.R.L. 2014-2016
- Number of web shops in the Netherlands 2014-2019, by branch
- Eprice Operations S.R.L.: number of employees in Italy from 2014 to 2016
- Kinds of online clothing stores U.S. consumers prefer 2017
- Online (clothing) stores U.S. consumers visited 2017
- Kinds of online clothing stores U.S. consumers use 2017
- Share of U.S. consumers who tried a virtual fitting room in an online shop 2017
- Share of online shoppers using digital wallets in Hong Kong 2018 by age group
Studies
- Online shopping in Italy
- Online shopping events in Latin America
- Cross-border online shopping in the Netherlands
- Cross-border online shopping in Belgium
- Black Friday e-commerce in Brazil
- Beauty content on social media
- E-commerce in Canada
- Online pet care market in the U.S.
- Royal Mail report on online shopping for DIY and Gardening in the UK in 2018
- 2019 Consumer Research Report
- Insights 2017 - E-commerce in the US, UK & Nordics
- Webshoppers 39th Edition
- The 2018 Amazon Shopper Behavior Study
- 2018 Consumer Research Report
- The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping
Statistics on "E-commerce in the Netherlands"
- Market size of e-commerce in the Netherlands 2005-2018
- Number of online orders in the Netherlands 2009-2018
- E-commerce use of consumers in the European Union in 2017-2018, by country
- Distribution of online shopping expenditure in the Netherlands 2015-2018
- Market share of e-commerce sales in the Netherlands 2017, by branch
- Retail internet sales change in the Netherlands 2014-2018, by category
- E-commerce penetration in the Netherlands 2018-2023, by product category
- Number of web shops in the Netherlands from 2007-2019
- Number of web shops in the Netherlands 2014-2019, by branch
- Number of web shops in the Netherlands from 2019, by branch and region
- Companies with a website to order, book or reserve in the Netherlands 2012-2018
- Share of companies using e-commerce for sales in the Netherlands 2016, by sales value
- Share of companies using e-commerce in the Netherlands 2016, by company size
- Share of individuals who shop online in the Netherlands 2012-2018
- Share of individuals who shop online in the Netherlands 2012-2018, by age
- Share of individuals who shop online in the Netherlands 2012-2018, by gender
- Online shopping frequency in the Netherlands 2015-2018
- Online shopping frequency in the Netherlands 2018, by gender
- Online shopping frequency in the last 3 months in the Netherlands 2018, by age group
- Share of individuals who shop online in the Netherlands 2012-2018, by latest order
- Share of individuals who shop online in the Netherlands 2012-2018, by education level
- Online shopping expenditure of individuals in the Netherlands 2018, by age
- Leading purchase channels for online shopping in the Netherlands 2018
- Ranking of online retailers based on revenue in the Netherlands 2015-2018
- Most popular online shopping apps in the Netherlands 2018
- Dominant e-commerce platforms in selected digital markets 2019
- Distribution of online desktop traffic leading online retailers in Netherlands 2018
- Revenue of online retailer Bol.com 2012-2018
- Frequency online purchases fashion, accessories, shoes, jewelry in Netherlands 2017
- Online fashion market share in the Netherlands 2018
- Share of individuals shopping online in the Netherlands 2012-2018, by order type
- Type of online purchases by individuals in the Netherlands 2018, by age
- Desktop bounce rate of leading online fashion retailers in the Netherlands 2018
- Leading online fashion retailers based on revenue in the Netherlands 2017
- Desktop traffic of leading online fashion retailers in the Netherlands 2018
- Ranking of product types returned in the Netherlands 2018
- Online consumer electronics market share in the Netherlands 2018
- E-commerce purchase channels of consumer electronics in the Netherlands 2018
- Desktop traffic sources of online retailer Coolblue in the Netherlands 2018
- Annual revenue of Coolblue 2013-2018
- Annual revenue of Coolblue 2015-2018, by country
- Share of individuals buying groceries online in the Netherlands 2007-2016
- E-commerce purchase rate of food or groceries in Europe 2006-2018, by country
- Leading online supermarkets in the Netherlands, by market share 2015-2018
- Online grocery shopping purchase channels in the Netherlands 2018
- Share of supermarket revenue generated online in the Netherlands 2015-2018
- Leading reasons to not purchase groceries online in Netherlands 2017, by age group
- Likelihood of ordering food products online in the Netherlands 2016-2018
- Fast food & take away service consumer price index (CPI) in the Netherlands 2017-2019
- Annual revenue of Takeaway.com 2018, by type
- Active consumers of Takeaway.com 2014-2018, by country
- Restaurants connected to Thuisbezorgd.nl in the Netherlands 2014-2018
- Revenue of Deliveroo in the Netherlands 2016-2017
- Desktop traffic sources of New York Pizza in the Netherlands 2018
- Desktop traffic sources of Domino's Pizza in the Netherlands 2018
- European Union cross-border e-commerce sales to the Netherlands 2014-2018
- Ranking of cross-border online retailers based on revenue in the Netherlands 2017
- Share of individuals shopping online in the Netherlands 2018, by shop origin
- Leading countries for international online shopping in the Netherlands 2017
- Leading reasons for consumers in the Netherlands to not buy at an Asian webshop 2017
- Leading countries for cross-border e-commerce purchases from the Netherlands 2018
- Distribution of domestic and cross-border e-commerce in the Netherlands 2014-2018
- Cross-border e-commerce opinion in the Netherlands 2016-2018
- Share of individuals who shop online in the Netherlands 2012-2018, by expenditure
- Market share of online payment methods in the Netherlands 2014-2018
- Number of payments with iDEAL in the Netherlands 2006-2018
- Leading payment methods for online shopping in the Netherlands 2016-2018
- Leading payment methods offered by online stores in the Netherlands 2017
- Mobile transaction share in online shopping in Belgium and the Netherlands 2018
- Forecast of mobile payment use in the Netherlands 2023, by product category
- Ranking of delivery factors the Netherlands 2018
- Preferred maximum delivery time in the Netherlands 2018
- Willingness to pay more for supermarket order delivery in the Netherlands 2016-2018
- Expected delivery time for online shopping orders in the Netherlands 2018
- Preferred delivery type when ordering online in the Netherlands 2018
- Biggest reasons for online shopping cart abandonment in the Netherlands 2018
- Ranking of online sharing platforms based on user penetration in the Netherlands 2018
- Usage of Peerby.nl in the Netherlands 2014-2018
- Online sharing platform Peerby.nl users in the Netherlands 2018, by age group
- Usage Etsy in the Netherlands 2016-2018, by usage type
- Online market place Etsy.nl users in the Netherlands 2018, by age
- Usage of Airbnb.nl in the Netherlands 2014-2018
- Airbnb.nl users in the Netherlands 2018, by age group
- Consumer familiarity with Black Friday in the Netherlands 2018
- Most popular products on Black Friday in the Netherlands 2018, by category and gender
- Expected discount on Black Friday by consumers in the Netherlands 2018
- Reasons to buy holiday season gifts online in the Netherlands 2018
- Leading online purchasing channels for holiday shopping in the Netherlands 2018
- Online christmas shopping revenue in the Netherlands 2013-2017
- Cross border online retail revenue Christmas in the Netherlands 2015-2016
- Willingness to pay for on-time delivery of holiday purchases in the Netherlands 2018
- Most frequently bought holiday gifts in the Netherlands 2018
- Most frequently bought holiday gifts for children in the Netherlands 2018
- Good presentation of electronic devices in an online shop for U.S. consumers 2018
- Average of rate of returns in Germany reported by online shops 2014
- Important features of web shops for online shoppers in Finland 2018
- Important features of web shops for online shoppers in Denmark 2018
- Important features of web shops for online shoppers in Norway 2018
- Good presentation of groceries in an online shop for U.S. consumers 2018
- Statements about the layout of online shops for U.S. consumers 2018
- Good presentation of clothing in an online shop for U.S. consumers 2018
- Characteristics for trustworthiness of online shops for U.S. consumers 2018
- Information channels for new online shops for U.S. consumers 2018
- Good presentation of medication in an online shop for U.S. consumers 2018
- Number of employees of Italian company Privalia S.R.L. 2014-2016
- Eprice Operations S.R.L.: number of employees in Italy from 2014 to 2016
- Kinds of online clothing stores U.S. consumers prefer 2017
- Online (clothing) stores U.S. consumers visited 2017
- Kinds of online clothing stores U.S. consumers use 2017
- Share of U.S. consumers who tried a virtual fitting room in an online shop 2017
- Share of online shoppers using digital wallets in Hong Kong 2018 by age group
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