Brands have successfully entered the social media sphere via viral videos - in 2016, the most-shared video brand was energy drink brand Red Bull with 27.05 million shares. As of June 2016, the most popular types of content categories of U.S. publishers on social media were nature and entertainment, as these generated the largest share of voice in terms of social media actions.
With all this sharing of private information and opinions, there are many social media users who also regret making certain social posts online. A recent survey revealed that the most commonly regretted type of social media posts were responses that were not thought through and made the writer look foolish, as well as comments made in the heat of the moment and sexually explicit messages and photographs.
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