Brands have successfully entered the social media sphere via viral videos - in 2016, the most-shared video brand was energy drink brand Red Bull with 27.05 million shares. As of June 2016, the most popular types of content categories of U.S. publishers on social media were nature and entertainment, as these generated the largest share of voice in terms of social media actions.
A June 2016 survey of adults in the United States revealed that the typical types of content shared on social media included posts about family, humor and friends. Overall, 43 percent of YouTube users in the United States have who shared videos they have taken themselves as of February 2017. Social media live streaming video usage, facilitated by apps such as Snapchat and Periscope, is also on the rise.
With all this sharing of private information and opinions, there are many social media users who also regret making certain social posts online. A recent survey revealed that the most commonly regretted type of social media posts were responses that were not thought through and made the writer look foolish, as well as comments made in the heat of the moment and sexually explicit messages and photographs.