Key factors for U.S. users to shop via Amazon 2019

Most important factors driving purchasing decisions on Amazon among Amazon buyers as of February 2019

Key factors for U.S. users to shop via Amazon 2019 This statistic presents the most important factors driving U.S. buyer decisions on Amazon. During the February 2019 survey period, 82 percent of respondents stated that price was a very important factor for them.
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Most important factors driving purchasing decisions on Amazon among Amazon buyers as of February 2019

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Share of respondents who indicated this factor as very important
Price82%
Low shipping cost70%
Positive product reviews57%
Flexible return policy49%
Fast shopping time47%
Prime eligibility35%
Brand name27%
Share of respondents who indicated this factor as very important
Price82%
Low shipping cost70%
Positive product reviews57%
Flexible return policy49%
Fast shopping time47%
Prime eligibility35%
Brand name27%
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This statistic presents the most important factors driving U.S. buyer decisions on Amazon. During the February 2019 survey period, 82 percent of respondents stated that price was a very important factor for them.
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Release date
March 2019
Region
United States
Survey time period
February 14 to 17, 2019
Number of respondents
2,000 respondents
Age group
18 years and older
Special properties
who have purchased a product on Amazon in the last 24 months
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