Key factors for U.S. users to shop via Amazon 2019

This statistic presents the most important factors driving U.S. buyer decisions on Amazon. During the February 2019 survey period, 82 percent of respondents stated that price was a very important factor for them.

Most important factors driving purchasing decisions on Amazon among Amazon buyers as of February 2019

Share of respondents who indicated this factor as very important
Low shipping cost70%
Positive product reviews57%
Flexible return policy49%
Fast shopping time47%
Prime eligibility35%
Brand name27%
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Release date

March 2019


United States

Survey time period

February 14 to 17, 2019

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

who have purchased a product on Amazon in the last 24 months

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Statistics on "Amazon"

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