Most popular reasons for Amazon buyers in the United States to shop via Amazon as of October 2017

Key factors for U.S. users to shop via Amazon 2017 This statistic presents the most popular reasons for users in the United States to buy from Amazon. During the October 2017 survey period, it was found that Amazon's lower pricing was the platform's main draw for almost two thirds of survey respondents.
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Share of respondents
Lower price65%
Free shipping56%
Positive product reviews50%
Amazon Prime31%
Fast shipping27%
Amazon recommendations19%
Share of respondents
Lower price65%
Free shipping56%
Positive product reviews50%
Amazon Prime31%
Fast shipping27%
Amazon recommendations19%
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Description Source More information
This statistic presents the most popular reasons for users in the United States to buy from Amazon. During the October 2017 survey period, it was found that Amazon's lower pricing was the platform's main draw for almost two thirds of survey respondents.
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Release date
January 2018
Region
United States
Survey time period
October 2017
Number of respondents
1,576 respondents
Age group
18 years and older
Special properties
65% of respondents were Prime members, the other 35% regular Amazon customers
Supplementary notes
Original question: Which of the following would make you more likely to purchase a product on Amazon?

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