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Digital advertising formats in the U.S. - statistics & facts

Digital advertising has become one of the most indispensable marketing tools worldwide. With internet penetration rates surging, marketing experts adopt digital marketing strategies more vigorously than ever. This shift from traditional to digital marketing channels is particularly evident in the United States - the largest digital ad market worldwide. In 2020, internet ad spend in the U.S. amounted to an estimated 121 billion U.S. dollars, and according to the latest projections, this figure will surpass 150 billion by 2024. The largest share of revenue is generated via search advertising, which has been the leading digital ad format in the U.S. for many years. In 2019, search accounted for roughly 44 percent of online ad revenue, but while search spearheads the industry, other formats also gather speed.

Search advertising leads the field

In 2020, digital search advertising spending in the U.S. amounted to approximately 62 billion U.S. dollars, marking a year-over-year increase of around nine percent. While this single-digit growth in search ad spending was significantly impacted by the coronavirus (COVID-19) pandemic, current projections indicate that spending growth across this and other ad formats will gradually plateau in the future. Today, Google's parent company Alphabet remains the leading digital publisher in the U.S. based on reach, with Google's ad revenue reaching a record 147 billion U.S. dollars in 2020.

Audio entertainment unlocks new advertising potential

Audio advertising has made significant leaps following the growing popularity of digital audio content in the United States. Previously considered an optional add-on, audio promotion via online radio, podcast, or music streaming services has become an essential part of many industry professionals' marketing portfolios in recent years. In 2019, digital audio advertising spending in the U.S. stood at 2.73 billion U.S. dollars, up by over 20 percent from 2018. That year, U.S. podcast advertising revenue increased by over 45 percent, ringing in a new era for audio entertainment and audio content marketing alike.

Social media marketing keeps reaching new heights

Thanks to the rapid adoption of mobile devices, social media has become one of the most relevant digital advertising formats in the United States. As user numbers for social networks and photo-sharing platforms continue to rise, social media ad spend in the U.S. is soaring at a similar pace, reaching an estimated 37.95 billion U.S. dollars in 2020. Unsurprisingly, Facebook remains the social network with the highest digital ad revenue in the U.S., with Instagram accounting for over a third of the frontrunner's advertising earnings. With that said, U.S. advertisers are constantly looking for new channels and formats to place their bets and advertising dollars on.

Key figures

The most important key figures provide you with a compact summary of the topic of "Digital advertising formats in the U.S." and take you straight to the corresponding statistics.

Display advertising

Search advertising

Audio advertising

Social media advertising

Interesting statistics

In the following 7 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Digital advertising formats in the U.S.".

Digital advertising formats in the U.S.

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Digital advertising formats in the U.S. - statistics & facts

Digital advertising has become one of the most indispensable marketing tools worldwide. With internet penetration rates surging, marketing experts adopt digital marketing strategies more vigorously than ever. This shift from traditional to digital marketing channels is particularly evident in the United States - the largest digital ad market worldwide. In 2020, internet ad spend in the U.S. amounted to an estimated 121 billion U.S. dollars, and according to the latest projections, this figure will surpass 150 billion by 2024. The largest share of revenue is generated via search advertising, which has been the leading digital ad format in the U.S. for many years. In 2019, search accounted for roughly 44 percent of online ad revenue, but while search spearheads the industry, other formats also gather speed.

Search advertising leads the field

In 2020, digital search advertising spending in the U.S. amounted to approximately 62 billion U.S. dollars, marking a year-over-year increase of around nine percent. While this single-digit growth in search ad spending was significantly impacted by the coronavirus (COVID-19) pandemic, current projections indicate that spending growth across this and other ad formats will gradually plateau in the future. Today, Google's parent company Alphabet remains the leading digital publisher in the U.S. based on reach, with Google's ad revenue reaching a record 147 billion U.S. dollars in 2020.

Audio entertainment unlocks new advertising potential

Audio advertising has made significant leaps following the growing popularity of digital audio content in the United States. Previously considered an optional add-on, audio promotion via online radio, podcast, or music streaming services has become an essential part of many industry professionals' marketing portfolios in recent years. In 2019, digital audio advertising spending in the U.S. stood at 2.73 billion U.S. dollars, up by over 20 percent from 2018. That year, U.S. podcast advertising revenue increased by over 45 percent, ringing in a new era for audio entertainment and audio content marketing alike.

Social media marketing keeps reaching new heights

Thanks to the rapid adoption of mobile devices, social media has become one of the most relevant digital advertising formats in the United States. As user numbers for social networks and photo-sharing platforms continue to rise, social media ad spend in the U.S. is soaring at a similar pace, reaching an estimated 37.95 billion U.S. dollars in 2020. Unsurprisingly, Facebook remains the social network with the highest digital ad revenue in the U.S., with Instagram accounting for over a third of the frontrunner's advertising earnings. With that said, U.S. advertisers are constantly looking for new channels and formats to place their bets and advertising dollars on.

Interesting statistics

In the following 7 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Digital advertising formats in the U.S.".

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