Digital Advertising Formats - Statistics & Facts

As internet advertising spending of all types continues to grow exponentially on a global scale, the same upward trends are seen in case of digital advertising spending in the United States—with a projected increase from 71.6 billion U.S. dollars in 2016 to around 129 billion by 2021. The most common digital advertising formats include ads on search engines, banner advertising, mobile ads and digital videos.

In terms of revenue share, search still has the largest part of the market, followed by banner ads and social media advertising. According to 2016 predictions, this distribution is expected to remain relatively unchanged until 2021. With the rising importance of mobile devices, 2016 saw mobile ads account for the largest share of online advertising revenue in the United States. At the same time, a third of digital advertising budgets was dedicated to digital video specifically, with further 21 percent set aside for mobile video ads. By 2018, programmatic digital video advertising spending alone is projected to grow to over 10 billion U.S. dollars. In a breakdown by industry, the retail sector currently accounts for the most revenue from online advertising in the U.S., followed by financial services, the auto and telecom industries, as well as the leisure travel vertical.

In 2016, Google, Taboola, Yahoo! Sites, MSN, Facebook.com, and YouTube.com were among the leading syndicated ad focus entities in the United States based on reach. That same year, Facebook generated the most in net digital display ad revenue in the United States. The company, together with its close competitor, Google, holds close to 60 percent of the display market today.



Read more

Advertising & Privacy in the U.S. 2017

Statista Consumer Survey - Survey Data Table
  • All top statistics from our quantitative consumer & expert surveys
  • All study results are available to download in XLS(X) format
  • From $300 per volume of tables

Digital advertising formats in the U.S. - Important statistics

You may also be interested in these statistics

The whole topic in one document

Digital advertising formats in the U.S.
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

The whole topic in one document

Digital advertising formats in the U.S.
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

Advertising & Privacy in the U.S. 2017

Statista Consumer Survey - Survey Data Table
  • All top statistics from our quantitative consumer & expert surveys
  • All study results are available to download in XLS(X) format
  • From $300 per volume of tables

Top 100 Media & Advertising Companies (Global)

Global toplist
  • all top companies in a given industry or region
  • Includes contact details and key figures
  • available to download in Excel format for a seamless workflow

Recommended statistics

Infographics on the topic

Digital Advertising Formats Infographic - Social Media & Content Are Top Priorities for Marketers in 2017
Digital ad market growthOnline video advertising revenue per internet user.The Use of Ad-Blocking Around the World

Infographics on the topic

Digital Advertising Formats Infographic - Social Media & Content Are Top Priorities for Marketers in 2017
Digital ad market growthOnline video advertising revenue per internet user.The Use of Ad-Blocking Around the World

More interesting topics from the industry "Advertising & Marketing "

More interesting topics from the industry "Advertising & Marketing "

About Statista

Learn more about how Statista can support your business.

Request webinar

Any more questions?

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

Get in touch with us quickly and easily. We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

2 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.