Online advertising spending is expected to exceed 46 million in the United States and 126 billion U.S. dollars worldwide in 2013. If this forecast is correct, U.S. expenditure will make up more than one third of total global spending and the country will maintain its position as the largest online advertising market worldwide.
Paid search is projected to generate 19.8 billion U.S. dollars revenue in the U.S. and 48.8 billion globally. Even though the figures are higher than both video and display ad spending, marketers are still struggling to harness search as a marketing tool. Among the top search marketing challenges, the key issues named included integrating it into the marketing mix, understanding new search engine developments and measuring its impact on business. Google is by far the biggest earner in this category, holding 83 percent of the user click volume, while Yahoo! and Bing only represent 17 percent of the market together.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.