Online Advertising Formats - Statistics & Facts

Online Advertising Formats - Statistics & Facts

Facts and statistics about Online Advertising Formats

Online advertising spending is expected to exceed 46 million in the United States and 126 billion U.S. dollars worldwide in 2013. If this forecast is correct, U.S. expenditure will make up more than one third of total global spending and the country will maintain its position as the largest online advertising market worldwide.


At 4.14 billion, online video will account for nearly ten percent of total U.S. internet ad spending. Video ads are growing in significance – nearly 23 percent of the time that Americans spend watching online video is spent watching video ads. Advertisers have reacted accordingly– as of October 2012 nearly a quarter of all brands had used this type of advertising. Moreover, luxury marketers believe that online video ads are more effective than TV ads at building brand favorability, driving online sales and also driving traffic to brick and mortar stores.

Display advertising is expected to generate over 16 billion dollars revenue in the U.S. and nearly 40 billion worldwide. According to the IDC, real time bidding will be responsible for 3.56 billion, or close to a quarter of the total U.S. display ad spend. Amongst ad sellers, Google and Facebook will remain the largest winners, with 3.19 and 2.68 billion dollars revenue generated respectively from selling display ads.

Paid search is projected to generate 19.8 billion U.S. dollars revenue in the U.S. and 48.8 billion globally. Even though the figures are higher than both video and display ad spending, marketers are still struggling to harness search as a marketing tool. Among the top search marketing challenges, the key issues named included integrating it into the marketing mix, understanding new search engine developments and measuring its impact on business. Google is by far the biggest earner in this category, holding 83 percent of the user click volume, while Yahoo! and Bing only represent 17 percent of the market together.



Photo: Statista

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Facts on digital advertising formats
OverviewValuesStatistic
Digital advertising spending in the U.S. in 2017 (forecast)82.86bn USD Details →
Search of search in digital ad revenue in the U.S. in 201534% Details →
Search of retail in digital ad revenue in the U.S. in 201522% Details →
Largest concern of media planners regarding online advertising in the U.S. in 2016Transparency Details →
Video AdvertisingValuesStatistic
Programmatic digital video ad spend in the U.S. in 2017 (forecast)7.62bn USD Details →
Share of retail in digital video ad views in the U.S. in 4th quarter 201618% Details →
Share of cross screen in the number of digital video ad campaigns in the U.S. in 4th quarter 201692% Details →
Mobiel video ad revenue in the U.S. in 2017 (forecast)6.39bn USD Details →
Display AdvertisingValuesStatistic
Digital display ad spend in the U.S. in 2017 (forecast)31.28 bn USD Details →
Programmatic digital display ad spend in the U.S. in 2017 (forecast)31.87bn USD Details →
Retail industry programmatic digital display ad spend in the U.S. in 20153.71bn USD Details →
Google digital display ad revenue in the U.S. in 2017 (forecast)5.24bn USD Details →
Search AdvertisingValuesStatistic
Search marketing spending in the U.S. in 2017 (forecast)38.47bn USD Details →
Digital search ad revenue in the U.S. in 2017 (forecast)36.1bn USD Details →
Digital search ad ARPU in the U.S. in 2017 (forecast)133.57 USD Details →
Microsoft Sites share in search queries in the U.S. in January 201722.6% Details →
Share of U.S. SMEs which believed search engine advertising was effective in 201669% Details →


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