Most important factors of online shopping according to U.S. shoppers 2018

This statistic presents the most important attributes of the online shopping experience according to shoppers in the United States as of November 2018. According to the source, 61 percent of respondents stated that the search and navigation and the subsequent ease of finding products was one of the most important factors of the online shopping experience.

Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018

Share of respondents
Search and navigation (easy to find products)61%
Product ratings and reviews53%
A fast and convenient check-out process50%
Overall speed/responsiveness of the website48%
Improved product content and information38%
Ability to check inventory/availability in a local store29%
Reserve online and pick-up in-store17%
Recommendations for related products10%
Improved mobile experience7%
Personalized experience6%
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Source

Release date

November 2018

Region

United States

Survey time period

November 2018

Supplementary notes

Question: "When you shop online (including the holiday shopping season), what are the most important attributes of the online shopping experience?"
Source did not reveal information regarding the sample size or age range of respondents.

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Statistics on "Online shopping behavior in the United States"

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