Information that U.S. internet users find most helpful in product reviews in 2018

Information that is considered most helpful in product reviews according to internet users in the United States as of September 2018

Information that U.S. internet users find most helpful in product reviews in 2018 This statistic presents the information that is considered the most helpful in product reviews according to internet users in the United States as of September 2018. According to the findings, 60 percent of respondents stated that information regarding product performance was considered the most helpful when reading reviews, while in comparison 55 percent of respondents reported that purchaser satisfaction was considered to be most useful for them.
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Information that is considered most helpful in product reviews according to internet users in the United States as of September 2018

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Share of respondents
Product performance60%
Purchaser satisfaction55%
Product quality54%
Quality over time50%
Description accuracy49%
Value44%
A specific question39%
Exceeded expectations33%
Advice about use21%
Reason for purchasing15%
None of these2%
Share of respondents
Product performance60%
Purchaser satisfaction55%
Product quality54%
Quality over time50%
Description accuracy49%
Value44%
A specific question39%
Exceeded expectations33%
Advice about use21%
Reason for purchasing15%
None of these2%
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This statistic presents the information that is considered the most helpful in product reviews according to internet users in the United States as of September 2018. According to the findings, 60 percent of respondents stated that information regarding product performance was considered the most helpful when reading reviews, while in comparison 55 percent of respondents reported that purchaser satisfaction was considered to be most useful for them.
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