Brand awareness by category in Germany 2024

Brand awareness by category in Germany as of June 2024

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Source

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Number of respondents

36,009 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Shopping behavior trends in Germany "

Other statistics that may interest you Shopping behavior trends in Germany

Overview

8

Consumer spending

6

Online shopping

5

Grocery shopping

7

Products

8

Consumer attitudes

5

Further related statistics

10
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